django-admin.py startproject my_proj .
Windows下执行Django时创建项目出错，报错如下：
Note that only Django core commands are listed as settings are not properly configured (error: Requested setting INSTALLED_APPS, but settings are not configured. You must either define the environment variable DJANGO_SETTINGS_MODULE or call settings.configure() before accessing settings.).
Google后，得到解决方法。
使用
django-admin startproject my_proj .
即django-admin去掉.py三个字符，就可以创建成功。
出处：
