第一次app上架的时候审核比较严格（我上架的应用是企业内部应用只有登录没有注册）
提交审核苹果第一次审核时大概2天会回复一封邮件需要一些信息来了解应用
Guideline 2.1 - Information Needed
We have started the review of your app, but we are not able to continue because we need additional information about your app.
Next Steps
To help us proceed with the review of your app, please provide detailed information to the following questions. The more information you can provide upfront, the sooner we can complete your review.
- Is this app only for internal company use? If so, what is the name of the company? - Who is the target audience? - How do users receive a username / password?
- What is the relationship between the developer and the company?
Once you reply to this message in Resolution Center with the requested information, we can proceed with your review.
由于app是给企业内部使用的只有登录入口没有注册入口，而我在问题回复 Is this app only for internal company use回答了YES 是否是企业内部使用我回答了是，然后再次提交的时候会被苹果审核人员会认为我们是企业内部使用 不给我们通过 让我们走企业开发账号
Guideline 3.2 - Business
We found that your app is an in-house app, intended for employees or members of your organization. As such, it is not appropriate for the App Store.
For information on distributing proprietary, in-house apps, please refer to the Apple Developer Enterprise Program.
千万不要说是内部使用
针对苹果审核人员认为是企业内部使用
我回复的是
该产品适用大多数行业(事业单位和各类企业办公自动化管理)员工，如总裁办、HR、行政、采购、财务、拓展人员、仓储等人员。
账号是由后台管理系统统一分配账号
然后审核就通过了
如果可以的话第一次提交应用审核尽量在备注中增加一些说明
如
该产品适用大多数行业(事业单位和各类企业办公自动化管理)员工，如总裁办、HR、行政、采购、财务、拓展人员、仓储等人员。可以避免苹果审核的时候给你发邮件询问Guideline 2.1 - Information Needed
可以在附件中添加应用的使用视频帮助审核人员快速审核视频
关于备注可附件的添加截图如下
