雅思练习笔记之写作1

IELTS Writing topic1: Advertising

1.Structure(skeleton骨架）: PEE(point-explain-example)

point：

The first point to make is that…

There can be no doubt that…

It could be argued that

There is also the consideration that…

The impact on… should not be forgotten

explain:(materials)

example:

A good illustration of this is…

This is particularly the case…

2.Materials（blood and meat血肉）: Simon's Ideas for IELTS topics + dominic ielts/vocabulary

Positives:

Advertising is a key part of modern business.

Advertising is a form of modern art. (宏观）

Advertising is a creative industry that employs many people.

Without advertising, there would be higher unemployment.（社会）

Advertising informs us about the choices we have.

Without advertising, we would have less choice

Companies need to tell customers about their products.

People enjoy adverts.（人）

Negatives:

Advertising manipulates people.

It aims to persuade people that buying a product will make them happier.

Advertisers focus on selling a brand image.

They use glamorous, successful people.(主体）

We now live in a consumer culture.

We are persuaded to follow the latest trend.

We are encouraged to associate certain brands with a higher status.(客体）

Advertisers often aim their marketing by advertisements.

Children can easily be influenced by advertisements.

Children put pressure on parents to buy them things.(孩子）