Last month, Mr. Arnault, the handbag maker’s owner said Louis Vuitton had hit $20 billion in revenue over the past year. It is an astonishing result since the pandemic broke out around the world.
Its success do not come about by chance. This is thanks to seniors’ sensible ideas and tactics, which is worthy of our study and emulation.
The remarkable thing is how they upset the conventional wisdom. For luxury brands, the secret to command higher price is to create an air of exclusivity and uniqueness around their products. LV company, however, maintains the aura unchanged as it plows ahead with store expansion. And then leveraging its popularity in bags, LV successfully builds a much broader fashion empire, including suits, dresses, athleticwear and perfume.
But the chief executive is not self-satisfied with their omnipresent LV logo. "Don't be overly impressed by size," he said. "What counts above all is quality." The firm indeed made and make it. It’s said that a LV suitcase, which had been sunk into the sea with the Titanic for almost a hundred, was salvaged, only to find that its logo was still recognizable and the things inside it was intact as well. LV bags now is renowned for its durable leather, a sharp contrast to Chanel’s delicate lambskin. There is a reason to believe that the lure of LV is not only his regal aloofness, like any other, but also his ultra-long lifetime.
Granted, In terms of personal growth, it is necessary to break a routine and make a change, but whatever change you make，we have to remain constant is to seek to the sustainable development instead of short- term greedy.
