从十月末开台小编的手机电脑,只要一连网,双十一购物节的广告就自动弹出不穷。想想很是惊叹本就横空出世的光棍节,怎么现在又华丽转身成为中国全民购物逛欢节了,还响誉世界。不
不不过今天我们先跨过双十一,主要来聊聊欧美的全民购物“狂欢节”。
Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country's Christmas shopping season. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers.
黑色星期五是美国人的购物狂欢节。感恩节的第二天就是“黑色星期五”,今年的黑五是11月23号。每年的黑五过后就是全民圣诞采购季。黑五当天很多企业和学校都会酌情放假一天,算上前一天的感恩节假日和后两天的周末假日,这就是四日的购物狂欢啊。
Black Friday has routinely been the busiest shopping day of the year in the United States. Most major retailers open very early, as early as overnight hours, and offer promotional sales. There have been reports of violence occurring between shoppers on Black Friday. It is common for prospective shoppers to camp out over the Thanksgiving holiday in an effort to secure a place in front of the line and thus a better chance at getting desired items.
黑五这一天是美国商家全年销售最忙碌的一天。大多数商家大幅度降价,并在清晨五六点就开门,更有些在前一天周四傍晚开始营业。不过每年黑五购物节当天暴力伤人事件频发,很难避免。这也很正常,为了抢购到数量有限的打折促销产品,消费者们提前一晚便在热门商店门口大排长队,当商店员工打开大门的一刻人群哄闯,踩踏事件和争抢斗殴极难避免。
其实相比较来说,下面要介绍的节礼日折扣力度要比黑五大。Black Friday的真正优势并不在于价格,而在于它是在圣诞节前夕。所以人们通常会抓住Black Friday的打折机会购买圣诞节的礼物。
Boxing Day 节礼日(浪漫的描绘了节日打开礼盒的小幸福即视感)
Boxing Day is a holiday celebrated on the day after Christmas Day. It originated in the United Kingdom, and is celebrated in a number of countries that previously formed part of the British Empire.
圣诞节第二天,12月26号的节礼日是英国和大多英联邦国家庆祝的公众假期。
In Britain, it was a custom for tradesmento collect "Christmas boxes" of money or presents on the firstweekday after Christmas as thanks for good service throughout the year. Thiscustom is linked to an older British tradition: since they would have to waiton their masters on Christmas Day, the servants of the wealthy were allowed thenext day to visit their families. The employers would give each servant a boxto take home containing gifts, bonuses, and sometimes leftover food.
圣诞节是家庭聚会的日子,旧时代英国绅士老爷们的佣人要在圣诞节这么重要的日子工作,为雇用者一家提供服务,所以他们享有翌日的休假。但是他们没机会回家跟家人享用圣诞晚餐,所以雇主通常会把一些礼物,薪金,生活用品,甚至是圣诞节剩下来的食物装箱,送给佣人们感谢他们一年的服务。从此打包装箱的这一传统就被传承为“节礼日”。
节礼日也是英国真正的全民狂欢日,买东西就像不花钱一样,买得越多赚得越多。这一天,英国所有商家都拿出本年度最大的诚意,低至三折、两折,打折商家更简单粗暴,赤裸裸降价,红色黄色打折标签满天飞,购物狂们更是蓄势待发、全家出动,凌晨三四点,各大商场门口就排起了长长的队伍,等待开门大吉(抢!就一个字)。
如果按照国籍划分,中国的双十一、美国的黑五和英国的节礼日是全球最有影响力的三大打折狂欢日。除了上面介绍的这三个购物狂欢节,小编再额外附赠介绍一下另外一个打折力度很大的欧美购物时期。
January Sale大清仓
新年的打折应该算是圣诞节Boxing打折的延续,又叫做January Sale大清仓,也就是圣诞节打折没卖完的,继续促销。在经历过双十一、黑五、Boxing
day的三连环打折后,大家几乎已经战斗得精疲力竭,商家的货也是岑齐不齐了,所以叫做年底大清仓。欧美各大百货的January Sale会持续一个月,这个时候是购买断码鞋子、衣服的好时机,注意是断码或者退款货,能不能买到适合自己的全看运气,价格可以低至两三折。
今天介绍了那么多国外的购物节,小编祝愿大家在接下来的双十一,黑五和节礼日都能以最少的血,收获多多,帅帅美美哒!