Match the competitors 与竞争对手相匹配或者超过竞争对手

Eg 1: We guarantee that we can match the competitors’ lowest price. 我们保证比竞争对手最低价还要低。  

2: it's impossible for us to match the competitors. Our cost are just too high. 我们没办法与对手竞争，我们的成本太高了。  

3: Do you think we can match our competitor’s prices and still keep our quality high? 你认为我们在价格低于竞争对手的同时，还能保持产品的高质量吗？

In the market 市面上，在某一领域

Eg 1: English Pod is the best language pod in the market. English pod是市面上最好的一款语言广播节目。  

2:  Ipods are the most popular MP3 players in the market.       Ipods是市面上最流行的MP3播放器。

It’ll never fly 行不通，不是个好主意

Eg 1: This marketing plan will never fly. It’s just too expensive. 这个市场计划行不通，太贵了。  

2: What? You want to sell bikinis in Alaska? That’ll never fly. 什么，你想在阿拉斯加卖比基尼？行不通的。

3: Brad told me his idea for film script, but the story will never fly. It’s not interesting enough.    Brad 跟我说了他对电影剧本的想法，但是他的故事不行，不够有趣。

The CEO will be here any minute. CEO马上就要来了。