商务英语 Level 4 Unit 2 Part 1 Vocabulary【Developing a Product】

Vocabulary【Developing a Product】

Transforming ideas into sellable products is a challenge.

sellable: 可出售的

Build the prototype
Start by building a prototype of your product.
A prototype is the first version of a product, and is used to develop its future forms.
Building a prototype helps you estimate the development costs, time frame, and resources needed.

Test the prototype
Once a prototype has been built, it should be tested to evaluate the quality of its design.
Feedback on its appearance, function and user friendliness can be collected from potential customers.

Improve the prototype
A prototype should be improved based on its feedback.
Once its original issues have been fixed, another round of testing will be conducted.
The testing will continue until the product is ready for the market.

Develop marketing strategies
When the product is ready, it will be made available for sale.
A company will develop a strategy to build demand for its product.
This may include a launch event, advertisements, and social media marketing.

Monitor the product
After the product is launched, a company monitors how the product performs in the market.
Sales figures, profitability and customers' feedback should be monitored.
Furthermore, expect changes in the market and always be prepared to improve your product.

figure: 数字


Question

  1. What do we use to develop future forms of a product?
    > a prototype
  2. A prototype is which version of a product?
    > the first version
  3. What could customer feedback of a product focus on?
    > its appearance, function and user friendliness
  4. Holding a lunch event is one way to market a new product.
  5. What will be done after the product is ready?
    > It should be made available for sale.
  6. What should you pay special attention to after a product is launched?
    > sales figures, profitability and feedback
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