W7L5-6成本与商业模式

一、1.成本:运费、产品包装、人员工资、

推广费用、硬件均摊等

      2.如双十一打折,逢年过节有折扣等

二、电子彩票的成本:运行时所需的各种网络费用,工人工资,等


三、英文文章

                              PRISE A value that will purchase a finite quantity, weight, or other measure of a good or service.

As the consideration given in exchange for transfer of ownership, price forms the essential basis of commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved.

In commerce, price is determined by what (1) a buyer is willing to pay, (2) a seller is willing to accept, and (3) the competition is allowing to be charged. With product, promotion, and place of marketing mix, it is one of the business variables over which organizations can exercise some degree of control.

It is a criminal offense to manipulate prices (see price fixing) in collusion with other suppliers, and to give a misleading indication of price such as charging for items that are reasonably expected to be included in the advertised, list, or quoted price.

Also called sale price and selling price

关键单词:determined、criminal offense、advertised

文章链接:www.businessdictionary.com

W7L6-商业模式

一、淘宝app

客户细分:一切具有网上消费资格的人群,凡是客户都是我们最重要的。

价值主张:该向客户传递物美价廉的商品,帮助解决实体店不方便挑选的难题,正在满足那些不便去实体店购买或者找不到购买对象的人群并为其创造价值。

渠道通路:通过网上app即可向客户传递

客户关系:与客户保持着必要的联系,方便后期向其推行我们的产品

收入收源:让客户感到放心安心的产品,更愿意以网上银行的方式向其支付

核心资源:开店前的资金额度,专业的知识以及得力的人力资源。

关键业务:产品的获取渠道,客服的服务质量,以及产品的送达情况

重要伙伴:产品的投入商,“忠实”的消费者,以及产品运输的一切保证。

成本结构:前期商品的购买成本,运输成本,以及卖到客户手中时所得到的利润。

二、相关英文文章:

Abusiness modeldescribes therationaleof how anorganizationcreates, delivers, and captures value,[1]in economic, social, cultural or other contexts. The process of business model construction is part ofbusiness strategy.

In theory and practice, the termbusiness modelis used for a broad range of informal and formal descriptions to represent core aspects of abusiness, including purpose,business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture.

关键单词:ofbusiness strategy、abusiness、culture、

文章链接:en.m.wikipedia.org

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