1.Last week, it was announced bythe brand’s new president Abigail Klem (whostepped
into the rolein January) that the aspirational, fine-jewellerycollection of which this bracelet wasa prized examplewill henceforwardbe folded intothemain lineandmade more
accessible.
上周，品牌新的掌门人Abigail
Klem（他一月份接手该职位）宣布，以这款珍贵的手镯为例，立志高远，品质精细的珠宝系列将从此被并入主流产品中，并且更加大众化。
2.It’s tempting toread this as yetanother woe in the catalogue of illsthathavebefallenthe brand since President DonaldTrump’sascension to power.
令人感兴趣的事，自从Donald
Trump总统上任以来，已经有一连串雪上加霜的事情降临在这个品牌身上。
3.In particular, the brand’sinventory is skyrocketingon second-hand resale sitessuch as ThredUP, wheredemandfor IvankaTrump-branded products in conservative cities such as Houston in Texas ismassivelyoutstripping the rateatwhich more liberal-mindedcoastal-dwelling urbanites arepurging themselves of
them.
特别是，在像ThredUP这种二手交易网站上，品牌的库存暴涨。在德克萨斯休斯顿这种保守地区，对IT品牌产品的需求比率远远超过沿海地区思想更开明的市民，这里的人对IT产品避之不及。
4.The business of fashion,accessories and especially jewellery is built on the basis, like those of carsand houses, that theyare imbued with variouslife-enhancing qualities.
时尚这门生意，包括饰品，尤其是珠宝业都是建立在这样一种基础之上，正如汽车和房地产生意一样，都是以人们不断满足对各种生活品质的追求为基础。
5.By buying into a brand, so theretail culture has it, webuy into a society of similarly-minded
sophisticateswho share our values and wallet size.
通过购买某种品牌，展示出相应的品牌文化，我们融入了一个志同道合的群体，并与之分享我们的价值观和财富。
6.Most brands recognize thattheir survival depends on partnering withhigh-street
retailersin collaborations that willbounce
大多数品牌认识到，他们的生存依赖于与繁华商业街零售商合作，这将使他们进入更广阔的市场。
神词组
1. Show an intense passion for表现出强烈的热情
2. Poor sales销售业绩不佳
3. Increased publicity加大宣传
4. Givean unfair advantage overother competitors较之竞争对手不正当获利
5. Permanent injunction永久性禁令
6. Metropolitan, liberal, latte-drinking snowflakes城市中产阶级
7. Sales increased/surged销售大增
8. Just as….so is…正如···因此···
9.pitch themselves atthe highest echelons of luxury将它们自身对位于奢华的顶层
10.make them accessible
tomore ordinary folk使他们更适合普罗大众
11. accessible price亲民的价格
12. collaboration with/team-up with:与···合作
13. Expand one’s entry-level offering增加入门级产品的供应
14. accessible wilderness:适合的未开拓领域
