商务英语level4 unit2 part1 Developing a product.

Developing a product can be challenging.

It requires a practical idea, thorough analysis and plenty of time and resources.

Careful preparation is the first step to developing a product successfully.

Generate ideas.

Product development starts by generating ideas.

This involves brainstorming possible new products and features.

Good ideas come from knowledge of the consumer the market and current technology.

Generating ideas for the product involves brainstorming possible new products and features.

Product development starts by generating ideas.

Generating ideas for product in both brainstorming possible new products and features.



Conduct concept screening research.

Next select the best idea through concept screening research.

Find out if the product would meet customers needs and identify the gaps in the market.

You also need to determine how to position your product to give it an advantage.

Concept screening requires you to find out if the product would meet customers needs and identify the gaps in the market.

Conducting concept screening research helps to select the best idea.

Concept screen requires you to identify the gaps in the market.


Carry out competitive research.

Then carry out in depth competitive research.

What does concept screening research involve?

Concept screening requires you to find out if the product meet customer needs and identify the gaps in the market.

You need to determine how you position your product to give it an advantage.

Identifying the strengths and weakness of competitors allows you to develop strategies and give your product a competitive advantage.


Carry out a risk assessment.

As you conduct your research, you should do a risk assessment.

Identify the potential risks and how they would impact your product.

This includes technical problems, financial risks and operational difficulties.

  Examples of potential risks include technical problems, financial risks, and operational difficulties.

As you conduct your research, you should do a risk assessment.


  plan actions.

Finally plan a path forward by determining your next course of action.

Set parameters including budget objectives and time frame.

Once you are prepared, you can implement your plan.

What does the risk assessment involve?

A risk assessment involves identifying the potential risks and how they would impact your product.

There are some parameters to set when developing a new product.

What should you do after conducting concept screening?

Conducting concept screening carry out in depth competitive research.

What does product development start with?

Product development starts by generating ideas.

Plan a path forward by determining your next course of action.

Risk assessment involves identifying the potential and how they would impact to your product.

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