Google Analytics In Real Life - Online Checkout List

78% of people who viewed chardonnay also ...it will give you a total saving of 7 pence...

This is exactly like many e-commerce sites. Very annoying.

3 ways good design makes you happy   by Don Norman

Beautiful, Functional, Reflective

美观：简洁的工艺之美

实用： 右边加茶叶，然后往里注水，茶泡好后立起茶壶，分离茶水和茶叶，保持口感 

故事性：凳子有个爪子，在偷偷地捡球

Steve Krug’s usability test demo

(一个租车网站可用性测试记录)

Rocket Surgery Made Easy. 原著

What Does a UX Designer Do?  by Sarah Harrison

Load Fail ...

It’s a Great Time to Be a UX Designer  by Jared Spool

关于UX的时代变革

通过设计传达给人的是一种体验

体验设计者需要具备的能力

不要成为最后一种为职业所限的人。行业会更倾向于第二种通才。

Fill the gaps in experience

Shift from features to experience!