shift
英英释义：a change in something, for example in someone's ideas or opinions.
例句：There has been marked shift in attitudes towards how to ask questions in the Phenomenal English community.
把动词“ shift” 改成名词：
Recent years have seen a shift in attitudes to homosexuality.
注意这个句子中“shift”后面搭配的介词是“ in”。 除了“ a shift in attitude“ 外，常用的搭配还有：
a shift in public opinion / perspective ;
a shift in emphasis / mood / tone ;
a shift in direction / focus / policy / strategy ;
比如，经济低迷的时候人们的消费观就会变化，可以说：
With the gloomy economy comes a shift in personal financial focus : people are more careful about spending and tend to spend primarily on truly necessary items. (这句话中使用了倒装句式，把 comes 提前了，正常语序应该是： A shift comes in personal financial focus with the gloomy economy.)
《经济学人》一篇关于谷歌商业模式的文章中，有几句话正好同时用到了“ shift”作名词和动词的用法：
Alphabet has confronted worrisome transitions before, such as the shift from desktop PCs to mobile. Its ad business is still booming, because it devised a way to deliver ads on small screens. It is possible that Google's ad model could in future shift to taking a fee for each transaction it facilitates.
这句话的意思是“ Alphabet 已经经历过一些令人担忧的过渡，比如从个人台式电脑到移动设备的转变。 它的广告业务还很繁荣，因为它设计了一种方法，可以将广告投放到很小的屏幕上，在未来谷歌的广告模式很可能转向对自己促成的每一笔交易都收费。
- 使用《牛津英语搭配词典》查shift，了解作名词的常用搭配
1. Adj ～ : distinct , dramatic, fundamental, major, marked, profound, radical, significant, substantial + shift 明显的/戏剧性的/根本的/重大的/深远的/彻底的转变； slight, subtle, gradual, abrupt, sudden, decisive, irreversible shift 细微的/微妙的/逐渐的/突然的/决定性的/不可逆转的变化；
2. Verb ～： be，represent 构成变化/ 表明变化： These proposals represent a dramatic shift in policy. 这些提议表明了政策的重大变化。bring about, cause, lead to, produce, result in 带来转变/导致变化/产生变化； mark, see shift 标志变化/历经变化： The moment marked a significant shift in attitudes to the war. 这一时刻标志着对战争的态度有了重大转变。detect shift 察觉变化： I detected a subtle shift towards our point of view. 我察觉到了一丝倾向于我们观点的细微变化。
3. ～ Prep：shift between .....之间的变化； shift (away) from....背离。。的变化； in shift 。。的变化 a shift in public opinion 民意的变化；shift to 向。。的变化 the sudden shift to the right in British politics. 英国政治的突然右倾；shift towards 朝。。的变化 a shift towards part-time farming. 向兼营农业的转变。
作业
1. 翻译
中国经济正在经历从劳动密集型向智力密集型的转变
China is experiencing a shift from a labor-intensive economy to a knowledge-intensive economy.
Chinese economy is undergoing a shift from brawn to brain.
2. 造句
～场景：目标标志营销活动向市场细分的重大转变
～造句：The sales target marked a significant shift in marketing campaign to the market segment
