Day 25 词汇扫盲

1.fuss

1. singular noun  本文解释

Fuss is anxious or excited behaviour which serves no useful purpose.

I don't know what all the fuss is about.

He just gets down to work without any fuss.

Synonyms: commotion, to-do, worry, upset 

2. verb

If you fuss, you worry or behave in a nervous, anxious way about unimportant matters or rush around doing unnecessary things.

Carol fussed about getting me a drink.

My wife was fussing over the food and clothing we were going to take.

She fussed with a wisp of hair over her ear.

A team of waiters began fussing around the table.

'Stop fussing,' he snapped.

Synonyms: worry, flap [informal] , bustle, fret  

3. verb

If you fuss over someone, you pay them a lot of attention and do things to make them happy or comfortable.

Auntie Hilda and Uncle Jack couldn't fuss over them enough.

2.transpire

1. verb

When it transpires that something is the case, people discover that it is the case.

[formal]

It transpired that Paolo had left his driving licence at home.

As it transpired, the Labour government did not dare go against the pressures exerted by the City.

Synonyms: become known, emerge, come out, be discovered  

2. verb

When something transpires, it happens. Some speakers of English consider this use to be incorrect.

Nothing is known as yet about what transpired at the meeting.

Synonyms: happen, occur, take place, arise

3.bangle

countable noun

A bangle is a decorated metal or wooden ring that you can wear round your wrist or ankle.

n. 手镯; 脚镯

4.part with

If you part with something that is valuable or that you would prefer to keep, you give it or sell it to someone else.

失去, 卖掉〔付出〕…; 与…分开

Buyers might require further assurances before parting with their cash.

He parted with much of his collection to pay his gardening bills.

Synonyms: give up, abandon, yield, sacrifice

5.bracelet

countable noun

A bracelet is a chain or band, usually made of metal, which you wear around your wrist as jewellery.

Synonyms: bangle, band, armlet, wristlet

手镯 Bracelet

珠绳合辫风格的手镯

玉镯

手镯，又称手环，是一种佩戴在手腕上的装饰物。

手镯可以用皮革，布匹，塑料或金属制造，有时还含有一些石头，木头，或贝壳在内。手镯也用于医疗和鉴定，比如，手镯过敏症和医院用来识别病人的标签。

6.aide  助手，副官

countable noun

An aide is an assistant to someone who has an important job, especially in government or in the armed forces.

...a close aide to the Prime Minister.

Synonyms: assistant, supporter, deputy, attendant

7.primetime television   黄金档

Prime time television or radio programmes are broadcast when the greatest number of people are watching television or listening to the radio, usually in the evenings.

...a prime-time television show.

...prime time viewing in mid-evening.

8.aspirational

1. adjective

If you describe someone as aspirational, you mean that they have strong hopes of moving to a higher social status.

[journalism]

...the typical tensions of an aspirational household.

2. adjective  本文解释

If you describe a product as aspirational, you mean that it is bought or enjoyed by people who have strong hopes of moving to a higher social class.

[journalism]

Fine music, particularly opera, has become aspirational, like fine wine or foreign travel.

9.fine-jewellery  珠宝首饰

10.prized

adjective

highly valued

One of the gallery's most prized possessions is the portrait of Ginevra da Vinci.

the thought of selling their most prized asset

11.henceforward

adverb

Henceforward means from this time on.

[formal]

Henceforward France and Britain had a common interest.

He announced that it would henceforward be the custom to give him five rands each time a cow was slaughtered.

12.intense

adj. 强烈的；紧张的；热情的；非常的

13.federal ethics law

联邦伦理法

14.woe

1. uncountable noun

Woe is very great sadness.

[literary]

He listened to my tale of woe.

All around women wailed their woe or screamed abuse.

Synonyms: misery, suffering, trouble, pain   More Synonyms of woe

2. plural noun  本文解释

You can refer to someone's problems as their woes.

[written]

He did not tell his relatives and friends about his woes.

Synonyms: problem, trouble, trial, burden

15.ills

formal

problems or misfortunes

He's responsible for many of the country's ills.

the causes and cures of Britain's economic ills

an option that would cure all his ills

16.befallen

verb

If something bad or unlucky befalls you, it happens to you.

[literary]

...the disaster that befell the island of Flores.

Synonyms: happen to, fall upon, occur in, take place in

17.ascension   ascend

1.singular noun

In some religions, when someone goes to heaven, you can refer to their ascension to heaven.

...the crucifixion, resurrection and ascension of Jesus Christ.

...the two-day holiday marking the Prophet's ascension to heaven.

Synonyms: rise, rising, mounting, climb   

2. singular noun  本文解释

The ascension of a person to a high rank or important position is the act of reaching this position.

[written]

...50 years after his ascension to the Cambodian throne.

Synonyms: succession, taking over, assumption, inheritance

18.cite

1. verb  本文解释

If you cite something, you quote it or mention it, especially as an example or proof of what you are saying.

[formal]

She cites a favourite poem by George Herbert.

He cites just one example.

I am merely citing his reaction as typical of British industry.

Spain was cited as the most popular holiday destination.

Synonyms: quote, name, evidence, advance

2. verb

To cite a person means to officially name them in a legal case. To cite a reason or cause means to state it as the official reason for your case.

They cited Alex's refusal to return to the marital home.

Three admirals and a top Navy civilian will be cited for failing to act on reports of sexual assaults.

3. verb

If someone is cited, they are officially ordered to appear before a court.

[US , law]

The judge ruled a mistrial and cited the prosecutors for outrageous misconduct.

REGIONAL NOTE:

in BRIT, use be summonsed

Synonyms: summon, call, subpoena

19.in the wake of

紧紧跟随, 随着...而来, 作为...的结果

1.following directly or close behind

2.following as a consequence

20.dwinding

verb

If something dwindles, it becomes smaller, weaker, or less in number.

The factory's workforce has dwindled from over 4,000 to a few hundred.

Exports are dwindling and the trade deficit is swelling.

He is struggling to come to terms with his dwindling authority.

Synonyms: lessen, fall, decline, contract

※相似词，易混淆

dwell

1. verb

If you dwell on something, especially something unpleasant, you think, speak, or write about it a lot or for quite a long time.

I'd rather not dwell on the past.

A philosopher dwells in the realm of ideas.

哲学家停留在概念的王国里。

2. verb

If you dwell somewhere, you live there.

[formal]

They are concerned for the fate of the forest and the Indians who dwell in it.

Shiva is a dark god; he dwells in the mountains and deserts.

A near friend is better than a far-dwelling kinsman.

远亲不如近邻。

21.boycott

vt. 联合抵制；拒绝参加

n. 联合抵制

verb

If a country, group, or person boycotts a country, organization, or activity, they refuse to be involved with it in any way because they disapprove of it.

The main opposition parties are boycotting the elections.

Synonyms: embargo, reject, snub, refrain from  

Boycott is also a noun.

Opposition leaders had called for a boycott of the vote.

...the lifting of the economic boycott against Israel.

22.irremediable    

 不能挽回的；不能补救的

If a bad situation or change is irremediable, the situation cannot be improved.

[formal]

His memory suffered irremediable damage.

Synonyms: incurable, hopeless, irreversible, final

23.whiff

1. countable noun

If there is a whiff of a particular smell, you smell it only slightly or only for a brief period of time, for example as you walk past someone or something.

He caught a whiff of her perfume.

Synonyms: smell, hint, scent, sniff 、

2. countable noun  本文解释

A whiff of something bad or harmful is a slight sign of it.

Not a whiff of scandal has ever tainted his private life.

The TV show had the whiff of hypocrisy and pomposity.

Synonyms: trace, suggestion, hint, suspicion

As Britain's former colonial subjects come back as masters, there is barely a whiff of post-imperial regret.

随着英国昔日的殖民对象摇身一变成了如今的主顾，这里却没有一丝后帝国时代的惋惜。

《经济学人-综合》

The Standard Model allows a whiff of this, but nowhere near enough to explain matter's cosmic dominance.

标准模型允许少量这种违逆存在，但远未达到可以解释物质在宇宙中占据优势的程度。

《科技-经济学人 Science and technology (The Economist)》

Given a whiff of freedom under Mikhail Gorbachev, the captive nations of the Soviet empire bolted for the exit.

苏维埃帝国中被囚禁的诸国在呼吸了米哈伊尔·戈尔巴乔夫任职期间一丝自由的空气后，就纷纷拔腿跑向出口，脱离了联盟。

《经济学人-综合》

24.toxicity

noun

1.the degree of strength of a poison

2.the state or quality of being poisonous

25.compound

1. countable noun

A compound is an enclosed area of land that is used for a particular purpose.

Police fired on them as they fled into the embassy compound.

...a military compound.

2. countable noun

In chemistry, a compound is a substance that consists of two or more elements.

Organic compounds contain carbon in their molecules.

Synonyms: combination, mixture, blend, composite   

3. countable noun

If something is a compound of different things, it consists of those things.

[formal]

Honey is basically a compound of water, two types of sugar, vitamins and enzymes.

4. adjective

Compound is used to indicate that something consists of two or more parts or things.

...a tall shrub with shiny compound leaves.

...the compound microscope.

Synonyms: complex, multiple, composite, conglomerate 

5. adjective

In grammar, a compound noun, adjective, or verb is one that is made up of two or more words, for example 'fire engine', 'bottle-green', and 'force-feed'.

6. adjective

In grammar, a compound sentence is one that is made up of two or more main clauses. Compare complex.

7. verb   本文解释

To compound a problem, difficulty, or mistake means to make it worse by adding to it.

[formal]

Additional bloodshed and loss of life will only compound the tragedy.

The problem is compounded by the medical system here.

Synonyms: intensify, add to, complicate, worsen

26.injunction  n. 命令;强制令;禁止令

1. countable noun

An injunction is a court order, usually one telling someone not to do something.

[law]

He took out a court injunction against the newspaper demanding the return of the document.

Synonyms: order, ruling, command, instruction   More Synonyms of injunction

2. countable noun

An injunction to do something is an order or strong request to do it.

[formal]

We hear endless injunctions to build a sense of community among staff.

27.bust

LANGUAGE NOTE:

The form bust is used as the present tense of the verb, and can also be used as the past tense and past participle.

1. verb

If you bust something, you break it or damage it so badly that it cannot be used.

[informal]

They will have to bust the door to get him out.

Synonyms: break, smash, split, crack  

2. verb

If someone is busted, the police arrest them.

[informal]

They were busted for possession of cannabis.

Synonyms: arrest, catch, lift [slang] , raid

3. verb

If police bust a place, they go to it in order to arrest people who are doing something illegal.

[informal]

...police success in busting U.K.-based drug factories.

Bust is also a noun.

Six tons of cocaine were seized last week in Panama's biggest drug bust.

4. adjective

A company or fund that is bust has no money left and has been forced to close down.

[informal , business]

It is taxpayers who will pay most of the bill for bailing out bust banks.

5.go bust

phrase

If a company goes bust, it loses so much money that it is forced to close down.

[informal , business]

...a Swiss company which went bust last May.

Synonyms: go bankrupt, fail, go under, break

6. countable noun

A bust is a statue of the head and shoulders of a person.

...a bronze bust of the Queen.

Synonyms: sculpture, carving, head   More Synonyms of bust

7. countable noun

You can use bust to refer to a woman's breasts, especially when you are describing their size.

Good posture also helps your bust look bigger.

Synonyms: bosom, breasts, chest, front

28.metropolitan

1. adjective    本文解释

Metropolitan means belonging to or typical of a large busy city.

...the metropolitan district of Miami.

...a dozen major metropolitan hospitals.

...metropolitan sophistication and rustic naivety.

Synonyms: city, urban, civic, municipal  

2. countable noun & title noun

A metropolitan is an important priest in the Orthodox and Catholic Churches. He has authority over other priests and is in charge of a particular area.

...the Ukrainian Catholic representatives, Metropolitan Volodymyr and Bishop Sofron.

29.latte-drinking

Latte is strong coffee made with hot milk.

30.snowflake  雪花

A snowflake is one of the soft, white bits of frozen water that fall as snow.

is brand Ivanka Trump a bust? Not likely, you metropilitan, liberal, latte-drinking snowflakes.

31.elite

1. countable noun  中坚分子， 精英

You can refer to the most powerful, rich, or talented people within a particular group, place, or society as the elite.

...a government comprised mainly of the elite.

We have a political elite in this country.

Synonyms: aristocracy, best, pick, elect   

2. adjective

Elite people or organizations are considered to be the best of their kind.

...the elite troops of the President's bodyguard.

Synonyms: leading, best, finest, pick

32.Hopewell Mini Crossbody 

霍普韦尔迷你链条斜挎包

33.Karita Lace-up Block-Hell Sandals

卡丽塔系带坡跟凉鞋

n. 凉鞋；便鞋；拖鞋（sandal的复数）

v. 使穿凉鞋（sandal的第三人称单数）

They frankly dislike the RSC's actors, them with their long hair and beards and sandals and noisiness.

他们直言讨厌 RSC的演员，这些演员留着长头发，长胡须，拖着凉鞋，吵吵嚷嚷。

34.sackful   

by the sackful  大量地

countable noun

n. 满袋,多量

A sackful is the amount of something that a sack contains or could contain.

...a sackful of presents.

Letters and cards of support have been pouring in by the sackful.

35.aggregator

1.a business organization that collates the details of an individual's financial affairs so that the information can be presented on a single website

2.a firm that brings together a large group of consumers on whose behalf it negotiates reduced rates for good or services, esp in the energy sector

3.a web application that draws together syndicated(成为企业组合的) content from various online sources and displays it in a single location for the user’s convenience           本文解释

36.inventory

1. countable noun

An inventory is a written list of all the objects in a particular place.

Before starting, he made an inventory of everything that was to stay.

Synonyms: list, record, catalogue, listing   

2. variable noun   本文解释

An inventory is a supply or stock of something.

[US]

...one inventory of twelve sails for each yacht.

原文：the brand's inventory is skyrocketing on second-hand resale sites such as ThredUP.

37.outstrip

verb

If one thing outstrips another, the first thing becomes larger in amount, or more successful or important, than the second thing.

In the mid-eighteenth century the production of food far outstripped the rise in population.

In 1989 and 1990 demand outstripped supply, and prices went up by more than a third.

Synonyms: exceed, eclipse, overtake, top

38.liberal-minded

adjective

espousing liberal views and policies

If you did a poll of the congregation, you'd be surprised at how liberal-minded people were.

39.urbanite

noun

a resident of an urban community; city dweller

原文：liberal-minded coastal-dwelling urbanites 

思想开放的沿海市民

40.purging

1. verb   本文解释

To purge an organization of its unacceptable members means to remove them from it. You can also talk about purging people from an organization.

The leadership voted to purge the party of 'hostile（不友善的）and anti-party elements'.

He recently purged the armed forces, sending hundreds of officers into retirement.

They have purged thousands from the upper levels of the civil service.

Synonyms: get rid of, kill, remove, dismiss  

Purge is also a noun.

The army have called for a more thorough purge of people associated with the late President.

His own father died during Stalin's （斯大林）purges.

Purges of the Communist Party in the Union (Russian:"Чистка партийных рядов", chistka partiinix ryadov, "cleansing of the party ranks") were a key ritual（惯例） in which periodic（定期的 ）of members of the Communist Party were conducted to get rid of the "undesirables."

1.Whether he is now brought before the judges will show just how far Mr Putin's purges go.

他会不会被送到法官面前取决于普京的清洗行动会走多远。

《经济学人（汇总）》

2.The Doctors' Plot of 1953 was just one in a long line of purges necessary to maintain the climate of fear by which the Communist Party ruled.

1953年的医生阴谋只是为维持苏共统治下的恐怖氛围的一系列清洗运动的一例。

《英国名家故事精选》

2. verb

If you purge something of undesirable things, you get rid of them.

He closed his eyes and lay still, trying to purge his mind of anxiety.

The only way to purge the economy of this new burst of inflation is a short, sharp recession.

Synonyms: cleanse, clear, purify, wash

41.split

1. verb  

If something splits or if you split it, it is divided into two or more parts.

In a severe gale the ship split in two.

If the chicken is fairly small, you may simply split it in half.

We split the boards down the middle to use them for the back of the shelves.

...uniting families split by the war.

Synonyms: break, crack, burst, snap  

2. verb   

If an organization splits or is split, one group of members disagrees strongly with the other members, and may form a group of their own.

Yet it is feared the Republican leadership could split over the agreement.

Women priests are accused of splitting the church.

...these organizations all have similar aims and programs and are really split by personal rivalries as much as by politics.

Synonyms: divide, separate, disunite, disrupt 

Split is also an adjective.  本文解释

The Kremlin is deeply split in its approach to foreign policy.

3. countable noun

A split in an organization is a disagreement between its members.

They accused both radicals and conservatives of trying to provoke a split in the party.

4. singular noun

A split between two things is a division or difference between them.

...a split between what is thought and what is felt.

5. verb

If something such as wood or a piece of clothing splits or is split, a long crack or tear appears in it.

The seat of his short grey trousers split.

Twist the mixture into individual sausages without splitting the skins.

He had a split lip and an eye that wouldn't open properly.

Synonyms: tear, rend [literary] , rip, slash   

6. countable noun

A split is a long crack or tear.

The plastic-covered seat has a few small splits around the corners.

Synonyms: crack, tear, rip, damage  

7. verb

If two or more people split something, they share it between them.

I would rather pay for a meal than watch nine friends pick over and split a bill.

Split the wages between you.

All exhibits are for sale, the proceeds being split between Oxfam and the artist.

Synonyms: share out, divide, distribute, halve

42.imbue

verb

If someone or something is imbued with an idea, feeling, or quality, they become filled with it.

[formal]

As you listen, you notice how every single word is imbued with a breathless sense of wonder.

...men who can imbue their hearers with enthusiasm.

Synonyms: instil, infuse, steep, bathe 

imbued  adjective

...a Guards officer imbued with a military sense of duty and loyalty.

43.chicer

1. adjective

Something or someone that is chic is fashionable and sophisticated.

Her gown was very French and very chic.

Synonyms: stylish, smart, elegant, fashionable

2. uncountable noun

Chic is used to refer to a particular style or to the quality of being chic.

...French designer chic.

He radiates charm and chic.

44.elevate

1. verb  本文解释

When someone or something achieves a more important rank or status, you can say that they are elevated to it.

[formal]

He was elevated to the post of prime minister.

Synonyms: promote, raise, advance, upgrade  

elevation (elɪveɪʃən  ) uncountable noun

The Prime Minister is known to favour the elevation of more women to the Cabinet.

After his elevation to the papacy, he reigned for two years.

Synonyms: rise, hill, mountain, height   More Synonyms of elevate

Synonyms: promotion, upgrading, advancement, exaltation  

本文解释： An accessory will elevate you among your peers.

2. verb

If you elevate something to a higher status, you consider it to be better or more important than it really is.

Don't elevate your superiors to superstar status.

3. verb

To elevate something means to increase it in amount or intensity.

[formal]

Emotional stress can elevate blood pressure.

...overweight individuals who have elevated cholesterol levels.

Synonyms: increase, lift, raise, step up   More Synonyms of elevate

4. verb

If you elevate something, you raise it above a horizontal level.

[formal]

Jack elevated the gun at the sky.

Synonyms: raise, lift, heighten, uplift

45.sophisticate

countable noun

A sophisticate is someone who knows about culture, fashion, and other matters that are considered socially important.

46.pitch

1.verb

If you pitch something somewhere, you throw it with quite a lot of force, usually aiming it carefully.

Simon pitched the empty bottle into the lake.

Synonyms: throw, launch, cast, toss

2.verb  本文解释

If something is pitched at a particular level or degree of difficulty, it is set at that level.

I think the material is pitched at too high a level for our purposes.

The government has pitched High Street interest rates at a new level.

Synonyms: aim, direct, design for, mean for

47.echelon

n. 梯次编队；梯形；梯阵；阶层

vi. 形成梯队

vt. 排成梯队

1.The senior echelons of civil services are a powerful arm of the state.

公务员的高层人员是国家的一个强大的臂膀。

《经济学人（汇总）》

2.Real life in the upper echelons of the British Broadcasting Corporation has been similar, albeit with fewer laughs.

英国广播公司的上层实际上差不多就是那样，尽管很少有人能笑出来了。

《经济学人（汇总）》

3.For many years after the Khmers Rouges fell from power, the upper echelons of the regime denied S-21's existence.

红色高棉丧失权力很多年后，此政权高层仍然否认S-21的存在。

《经济学人-综合》

48.asymmetric

adjective  不对称的,不匀称的

Asymmetric means the same as asymmetrical.

adjective

Something that is asymmetrical has two sides or halves that are different in shape, size, or style.

...asymmetrical shapes.

Synonyms: uneven, odd, unbalanced, lopsided

49.satin

n. 缎,缎子

adj. 像缎子一样光滑的

50.twill

Twill is cloth, usually cotton, woven in a way which produces parallel sloping lines(波纹) across it.

51.floral

1.adjective

A floral fabric or design has flowers on it.

...a bright yellow floral fabric.

Synonyms: flowery, flower-patterned  

2. adjective

You can use floral to describe something that contains flowers or is made of flowers.

...eye-catching floral arrangements.

52.wrap-dress  裹裙

48+52  原文 asymmetric satin twill floral wrap-dress  碎花波纹绸缎不对称裹身裙

参考网站  http://fashion.haibao.com/article/1628653_2.htm

简单来定义围裹裙 (Wrap Dress) ，就是指没有拉链和钮扣，只依靠腰带索紧衣服的包裹式连衣裙。

53.satin

54.debut

countable noun

The debut of a performer or sports player is their first public performance, appearance, or recording.

Dundee United's Dave Bowman makes his international debut.

...her debut album 'Sugar Time'.

55.bounce

56.collaboration

n. 合作, 协作

57.wilderness

countable noun

A wilderness is a desert or other area of natural land which is not used by people.

...the icy Canadian wilderness.

He is proud of the garden he made from a wilderness.

...one of the largest wilderness areas in North America.

58.jangle

vt. & vi. 铁器相碰发出刺耳的声音

烦扰;刺激神经

n. 丁零当啷声

59.gilt-lacquered

镀金漆

60.super-shiny 

61.buy into

phrasal verb

If you buy into a company or an organization, you buy part of it, often in order to gain some control of it.

[business]

Other companies could buy into the firm.

verb

If you buy an idea or a theory, you believe and accept it.

[informal]

I'm not buying any of that nonsense.

Synonyms: accept, believe, trust, credit   More Synonyms of buy

Buy into means the same as buy.

I bought into the popular myth that when I got the new car or the next house, I'd finally be happy.

参考译文http://www.qqjiaqun.com/caijing/5149.html

伊万卡特朗普品牌的定位误区

时间:2017-04-21 06:04来源:网络整理 作者:小编 点击: 52 次

在美国，几乎没人对佩戴伊万卡特朗普(Ivanka Trump)“最喜爱的手镯”表现出很大兴趣，虽然它首次公开亮相时就引发热议，至少，在知道了伊万卡去年11月黄金时段电视节目上佩戴的这款钻石手镯要价10,800美元后，人们失去了热情。

在美国，几乎没人对佩戴伊万卡特朗普(Ivanka Trump)“最喜爱的手镯”表现出很大兴趣，虽然它首次公开亮相时就引发热议，至少，在知道了伊万卡去年11月黄金时段电视节目上佩戴的这款钻石手镯要价10,800美元后，人们失去了热情。伊万卡是现任美国总统的第二个孩子及其非官方政务助理。不久前，其同名品牌的新任总裁阿比盖尔克兰姆（Abigail Klem，她自今年1月起开始担任该职务）宣布，以这款手镯为主打产品的梦幻高端珠宝系列今后将融入其主流产品线，并面向更广大的消费群体。换句话说，伊万卡特朗普品牌开始放低身段走低价路线。

伊万卡特朗普品牌拥有很多粉丝。总统顾问凯莉安妮康韦(Kellyanne Conway)就对她老板女儿的“美好”品牌表现出了极大热情，以至于被控为了鼓励民众“去购买伊凡卡的产品”而违反联邦道德法规。但目前看来，没有几个人愿意拿出足够购买一辆小汽车的钱来模仿伊凡卡的造型。

或许可以将这一状况解读为该品牌遇到的又一个困难，自从唐纳德特朗普(Donald Trump)就任总统执掌权力以来，该品牌就麻烦不断。

今年1月，该品牌被美国百货公司诺思通(Nordstrom)撤货下架。此后该品牌又遭百货公司内曼马库斯 (Neiman Marcus)抛弃，后者解释称，将该品牌从其电商网站下架是因为销售数字惨淡。

一方面消费者兴趣下降，一方面又有社交媒体运动“抢走她的钱包(#grabherwallet)”鼓励消费者抵制销售伊万卡特朗普相关产品的百货商店，该品牌似乎沾上了挥之不去的有毒气息。最近这种有毒氛围进一步加剧，因加州零售商Modern Appealing Clothing向法院提起诉讼，指控伊万卡特朗普品牌近几个月来的大力宣传，使得其在加州相对于其他零售业对手拥有了不公平的竞争优势。这家家族所有制企业希望法庭颁布永久性禁令，禁止伊万卡特朗普品牌产品在加州销售。

那么，伊万卡特朗普品牌是否面临倒闭呢？这种可能性并不大，生活在大城市、喝着拿铁的自由主义小清新们又想错了。伊万卡经济学并非如此简单。确实，东海岸的大城市精英们已经在大袋大袋地抛弃该品牌的棉质条纹衬衫裙、霍普韦尔迷你链条斜挎包(Hopewell Mini Chain Crossbody bag)以及卡丽塔系带坡跟凉鞋(Karita Lace-Up Block-Heel Sandal)。但在其他地区，该品牌形势大好。

根据《好莱坞报道》(The Hollywood Reporter)，电商平台Lyst表示伊万卡特朗普品牌的销售额在2月初的一天增幅高达219%，并且在过去六个月中一直保持迅猛增长势头。该品牌在ThredUP等二手衣物寄售网站上的存货数量迅速膨胀，而德克萨斯州休斯敦等保守城市地区对伊万卡特朗普品牌产品的需求远远超过了沿海地区自由派城市居民抛弃该品牌的速度。正如唐纳德特朗普的支持率在城市与农村、沿海与中部地区存在巨大地域差异一样，对他女儿服饰产品的热情也存在地区差异也不足为奇。

或许更有趣的是该品牌定价策略的发展变化。伊万卡特朗普品牌的很多产品对于那些有兴趣购买它们的人群来说实在过于昂贵。

这归根到底是一个关于品牌愿景的问题。时尚、配饰、特别是珠宝行业，和汽车以及住房领域一样，是建立在一个基础之上的，即它们具备各种能够丰富生活的特质。某个特定品牌的服装能使你看起来更加强势时髦，也更加干练。一款配饰将使你在人群中高人一筹。按照零售文化的说法，购买一个品牌的产品，将使我们进入一个和自己价值观以及经济实力相似、观点相像的人组成的小世界。

(责任编辑：admin)

Day 26 思维导图+神句翻译

1.Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.

上周，该品牌一月份刚就职的新任主席——艾碧加尔·克伦表示，这款高端精致的珠宝手镯即将列入主推产品系列，面向更大的市场。这款手镯是这些精美珠宝首饰中最具价值的典范。

上周,一月份正式上任的品牌新总裁AbigailKlem宣布:以此款手镯为经典产品的高端魅惑系列珠宝将融入主流产品线,更显亲民。

Fine-jewelry高端珠宝,和fashion jewelry时尚珠宝形成对比，fine jewelry未必是能够有现货的，如果有需求甚至需要提前预定，在宝石材质上一般也都是以五大贵宝石为主，对于追求品质的客户，甚至可以提出对宝石级别的要求，这样也基本等同于高级定制的范畴了。而fashion jewelry一般是指款式比较时尚的珠宝，在宝石材质上也会采用五大贵宝石，但也有半宝石作为主石，一般都是批量的成品生产，有库存的现货，基本不会接受客户的特定要求。类似的表达还有Fine art, Fine dining,感兴趣的童鞋可以自行扩展下下~~

建议内化的常见词组: Step into the role:进入角色

be made accessible: easy to obtain or use

eg. The need for a health service that is accessible to all

建立全民共享的医疗服务体系的需求。

Main line是和fine jewelry collection形成对比，指针对大多数人群的主流产品线。

2.It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.

这个或许可以解读为自特朗普上任以来，该品牌遇到的又一个麻烦。

人们很容易将此理解成特朗普上任总统之后，该品牌所遭受的又一重创。

It’s tempting to也是第二次出现了哦~~~，原意是：….有诱惑力，衍生为倾向于…

Another woe in the catalogue of ills:很有意思的比喻，值得好好体会，但无需内化，作为被动储备即可。Ills不幸，疾病，catalogue of ills:一系列的不幸，都能成册了~~

Befallen:降临，发生（通常指的是不幸或负面之事）

3.In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for IvankaTrump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.

特别是当沿海城市思想开放的市民正在抵制伊万卡·特朗普同名品牌的时候，像德州休斯顿这样的保守城市正在极力追捧该品牌，让伊万卡·特朗普在ThredUP这样的二手市场销售网站的营业额直线上升。

尤其是：该品牌在ThredUP这样的二手买卖网站上的库存激增，因为德克萨斯州休斯顿这样的保守地区对该品牌产品需求旺盛，增速远超东西岸更为自由开明都市人群摒弃该品牌的速度。

从句套从句，需要多读几遍才能吃透, demand in conservative cities is massively outstripping the rate(后面都是对此rate的解释，即东西岸城市人群摒弃该品牌的速度。)

建议内化：inventory skyrocketing/surging

Outstrip/surpass the rate

Purge of: clean out清洗，清除，也是一个比喻，并不常见，建议作为被动储备。

4.The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.

时尚、配饰、尤其是珠宝都是建立在该基础上去营业的。就像他们的车和房一样，他们正在想尽各种方法来全面提升自己的生活品质。

时尚饰品行业，尤其是珠宝业都是基于一种理念之上，即商品本身渗透着各种提升生活品质的元素，这一点也同样适用于汽车及房屋。

（that 修饰  the basis）

Be imbued with:高频词组----使充满，eg. The film is imbued with the star’s

rebellious spirit.这部电影充满了那位明星的反叛精神。

He is imbued with patriotism.

他充满爱国热忱

5.By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.

零售业的特色文化既是：购买某种品牌就意味着获得了某个圈层的入场券，那里有和你品味一致，所见略同，财力均等的通达之人。

1.verb   读了这么多年英语，原来我不懂share！！！！！！！！(┬＿┬)

If you share something with another person, you both have it, use it, or occupy it. You can also say that two people share something.

Asophisticate is someone who knows about culture, fashion, and other matters that are considered socially important.

6.Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.

很多品牌都意识到了，只有和商业街的零售户合作，自己的品牌才能生存下去，并且有可能进入到更宽阔的市场。

大多数的品牌都意识到其生存取决于和高街零售商展开合作，因为这样才能进入更为广阔的市场。

High-street retailers: The term "High Street" is used to describe stores found on

a typical high street to differentiate（区分，区别v   different） them from more specialised, exclusive and expensive outlets (often independent stores) — for example, "High

Street banks" (instead of the less-common private or investment banks) or "High Street shops" (instead of boutiques).高街，指英国（在美国被称为Main Street）城市的主要商业街，商店品牌都比较大众化，都是批量生产的产品。High Street shops高街店和boutique精品店是一组对比,前者基本都是连锁店，而后者则更高端，甚至提供私人定制。

神词组

1. Show an intense passion for 对......热情充沛

2. Poor sales 低销量

销售状况不佳

3. Increased publicity  公共影响力的提高

上升的曝光率

4. Give an unfair advantage over other competitors  相较其他竞争者，占据不公平的优势

5. Permanent injunction  永久强制令

6. Metropolitan, liberal, latte-drinking snowflakes 都市化的，开放自由喝着拿铁的小清新

都市自由派，喝着拿铁的小资们。

Snowflake is used to describe a person perceived as overly sensitive and fragile（脆弱的）, often in a mocking way.

7. Sales increased/surged 销售额上升

笃师有云：表示业绩增长的各种动词，都是高频词，务必反复内化

8. Just as….so is…  正如......因此

正如A…., B也是…

9.pitch themselves at the highest echelons of luxury  标榜自己奢饰品的顶级地位

以顶级奢侈品为标准

10.make them accessible to more ordinary folk 让更多的普通民众接触到它们

更贴近普通民众

11. accessible price 在接受范围内的价格，合理的价格

亲民的价格

12. collaboration with/team-up with: 与......合作 

13. Expand one’s entry-level offering  拓宽自己的市场

entry-level 初级的

拓宽入门级产品种类

14. accessible wilderness: 低门槛“市场”

品牌定位盲区

wilderness原意是荒原，此处暗指误区，即品牌定位的盲区。

Day27 总结反思

一、accessible 词汇拓展

1. adjective

If a place or building is accessible to people, it is easy for them to reach it or get into it. If an object is accessible, it is easy to reach.

The Centre is easily accessible to the general public.

The premises are wheelchair accessible.

I had to keep the video camera readily accessible in case I saw something that needed to be filmed.

accessibility (æksesɪbɪlɪti  ) uncountable noun

...the easy accessibility of the area.

Synonyms: openness, susceptibility, exposedness   

Synonyms: friendliness, informality, cordiality, affability   

Synonyms: approachability, availability, readiness, nearness   

2. adjective

If something is accessible to people, they can easily use it or obtain it.

The legal aid system should be accessible to more people.

This device helps make virtual reality a more usable and accessible technology.

Synonyms: available, possible, ready, convenient   

accessibility  uncountable noun

...the quality and accessibility of health care.

3. adjective

If you describe a book, painting, or other work of art as accessible, you think it is good because it is simple enough for people to understand and appreciate easily.

[approval]

...literary books that are accessible to a general audience.

...their reputation for providing exciting and accessible theatre for young people.

Synonyms: understandable, plain, conceivable, user-friendly  

accessibility  uncountable noun

Seminar topics are chosen for their accessibility to a general audience.

二、这是一篇关于时尚品牌Ivanka Trump发展前景的文章，文章分析了该品牌面临的问题以及也暗示了其未来发展趋势的定位方向。文章读到一个词wrap-dress——裹身裙的意思!查了好久，还是最后在时尚网站找到这个词的相关解释(┬＿┬)

既然这是一篇与时尚相关的文章，那就附上一个时装英语文化术语的链接。多看多记，毕竟自己是英专生(┬＿┬)

http://mp.weixin.qq.com/s?__biz=MzA3NjMyNjkzMw==&mid=2648710533&idx=1&sn=5926c8a6a29b78b4f5fdec14de89c281&chksm=87764cffb001c5e9dad47399b0ea60d57302aaa80bca7cdf8b7ac5c3490ebe34eb850e4d9901&mpshare=1&scene=23&srcid=0506arEWx9S6G684xIC6oP6J#rd

三、总的来说，该文查完生词以后，除了几处用处是有暗指意义，其余句子的可读性很强，轻松理解，半猜半蒙，拿下主旨，不在话下。毕竟练了这么多topic，还是有学到东西的！