People don’t buy a listing, they invest in a lifestyle. Thus, it holds a special place in real estate marketing mix. If you feel that you have run out of effective strategies for marketing your listings, following are some creative ideas to make your listings stand out:
1. Interesting MLS Listing Descriptions
Your leads find about your listings through a MLS, so writing strong descriptions is important.
2. Boost Your Listing Campaigns
To attract qualified buyers through search engines, perform keyword research to identify the best key phrases. Then, include them in your marketing copy as well as landing pages.
3. Incredible Real Estate Listing Photos
Get highest quality photos for listing. It will be great you are familiar with the techniques of capturing beautiful real estate listing shots, such as natural lighting, artificial lighting, indoor and outdoor shots, etc
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4. Place the High Priority Listings on Your Home Page
Mostly when leads enter your real estate website on the home page, they only glance at the offerings displayed there quickly and move on. Tap this opportunity by showcasing priority listings on home page.
5. Get Your Listing in Leads’ Inboxes through Emails
Email is a strong lead generation tool for listings. Because most leads check email daily, they’re more likely to see and open marketing messages about your listings.
6. Make Special Landing Pages to Acquire Lead Info
Landing page for listings should be able to captivate your audience with effective photography, videos, details of the property, effective call to action, and a simple lead capture form.
7. Market the Listings with Descriptive Blog Posts
You can’t get much creative or informative with MLS listing. On the other hand, you can provide more information and create a fuller experience for leads with a blog post.
8. Host Open Houses
If you have a listing that will look well in person, host an open house. It will not only generate traffic, but also allow you to capture lead information associated with a face.
9. Create a Home Tour Video
In video tours, you can showcase angles and depth of a listing. Also, by adding in mood music or a brief narrative, you can incite emotional reactions from homebuyers and force them to act.
10. Social Media Sites for Marketing
There are numerous ways to use social media websites such as Facebook, Twitter, Google +, Instagram, LinkedIn and Pinterest to boost the marketing of your listings.
11. Increase Your Listing’s Marketing with Advertising
Paid advertising such as PPC ads on search engines is a great way to generate traffic to the listing page.
12. Claim Listings on Major Portals
When you claim your listings on real estate portals, you are able generate more leads.
13. Send Direct Mailers to Your Local Community
Though, a majority of your buyer leads will come from out-of-market, announcing your listings to local residents using high-quality mailers is a smart idea. How? The current residents can notify this news to their contacts who are interested in moving to the area.
14. Create a Single Real Estate Website for Your Listing
Benefit of having a real estate website is that you can brand the whole site around your listings, without worrying about the competitors. Agent Web Online can help you leverage this opportunity further.
15. Brand Your Real Estate Listing Consistently Across Channels
Branding listings is as good as branding your business. So, build a consistent story across all marketing channels.
