大！家！好！呀！
之前有同学私信问我学习英语的书籍资源是不是就是原版书籍还有《经济学人》Economists啊？今天我想告诉大家：当然不是！就像中国国内的各种出版物一样，国外的书籍报刊也是种类繁多的！那么在接下来，小刘把“外刊杂志”推荐也整合一下！其中推荐的都是我自己比较喜欢的，同时题材比较有趣、也能切实学到东西的外刊！
今天推荐的是来自韩国JOHcompany推出的杂志：Magazine B
“噫，怎么是韩国的杂志？全是韩语吗？”
哈哈，其实并不！Magazine B 是一本拥有韩语/英语两种版本的月刊读物，（这里给学习英语的大家推荐英文版）讲述某个品牌的发展历史、产品特点和背后的故事，杂志本身设计极具美感，每一期封面上端是一个大大的“B”，下端是品牌的标志；杂志封底是黑底白字，加上对品牌的简单概述和对杂志的介绍。
小刘在出版公司的官网找到了对于B的评价（节选自johcompany.com）：
“Magazine B may be the first example of an English periodical publication launched in Korea that has resonated in many places around the globe. The English editions are sold in 15 countries around the world including US, UK, Australia, Portugal, and Greece. ”
内容风格和语言特点绝对是受大家欢迎的——每一期内容是讲述一个品牌/城市/食材，语言简单易懂，可以学到专业知识还不枯燥！小刘读的第一期Magazine B是讲述的国际著名摄影品牌莱卡Leica以及品牌发展和设计理念，其中除了讲述历史，产品特点，也学到了不少常用的摄影相关的术语，中间的采访部分甚至还学到了许多常见的采访问话方式！真的很有意思！
而且，划重点：除了本身介绍的品牌外，没有任何广告！官网的原词：AD-LESS！接下来我们将以采访的形式一点一点揭晓这个系列杂志的魅力所在吧（以下英语材料选自magazineb.com，也是很好的学习语料）：
1. What is B？
B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers are interested in brand marketing and management can leaf through with ease.
2. Why is B made?
B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
3. What does B talk about?
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
4. How is B organized?
B attempts to look from the consumers’ perspective as it features a whole story in one book of how they first learn about a brand and then grow deeply attached to it. To this end, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insights in branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.
真的不能小看了这个系列哈！小刘尤其喜欢他们的摄影和设计，每张图都体现了品牌给人的印象和他们各自最明显的特点，但是他们也不是随随便便选的图哦！
5. A differentiated approach must be needed in the design part of the magazine
What Magazine B wants to show our readers are natural photographs that are closest to the actual feature of the objects; It makes us work a lot for the photography; for example, if a photograph well expresses the character of the interviewee, we daringly choose that one even if it is blurred or slightly out of focus. The ideal photograph contained in a Magazine B issue is one that reveals the lifestyle of the brand, but refuses to seem like that of conventional brand catalogue. Sometimes we need to experiment with layouts that break away from the boundary of conventional editorial designs. We may arrange images and texts in a way a filmmaking camera zooms in and out.
这么棒的杂志，看看他们得了些什么奖你就懂了：
6. A small part of the achievement that we have had:
Thanks to Magazine B, JOH had won This Year’s Graphic Design from Korea Design Award 2012, and Silver Lion in design craft from Cannes Advertising Festival 2016 to be the first Silver Lion winner as a periodical publication. In the magazine market in Korea that fluctuates, Magazine B has published more than forty issues without any paid advertisement or supplement and made itself a stable ‘brand.’
主编更加强调的一点是：这是一部兼具审美，文化内涵和引发人们对品牌文化思考的杂志，不存在“过期”的期刊，让品牌的故事像纪录片一样呈现在读者面前：
7. The beginning of the magazine involved a lot of thinking.
We didn’t carry out a quantitative market research or FGI in the planning stage, but we believed that the magazine would be in demand if we stick to the perspective and philosophy of the media. Unlike existing media that cover ‘brands’ tend to lean too much toward a theoretical and academic approach advocating the providers’ positions, Magazine B focuses solely on the brand that are received by consumers. In fact, we always introduce Magazine B as a publication lacking two elements. Firstly, we don’t include advertisement, and secondly, we don’t have any ‘past issues’ in its accepted meaning. Even if it had been published two years ago, you can still purchase the issue that covers the brand you wish to understand.
The Motto of this magazine：
“B, Brand. Balance.”
现在还有新的系列：Magazine F！
“F”是food，每一期讲述一种食材在全球各地的吃法和背后的故事，之前在一位曼大教授来学校访问时，作为陪同翻译的小刘就送给了他一本当礼物，嘿嘿，真的很不错哈！
这本书在线下实体店销售较少（成都方所、無早有售），最方便的还是在某宝上面搜一搜就来哈！
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