2016 Tourism Statistics Report: 2016 Total Tourism Revenue 4.69 trillion

The China Tourism Research Institute released the "2016 Annual Tourism Statistics Report and Forecast of Tourism Economic Situation in 2017". The report shows that domestic tourism has reached 4.44 billion person-times, an increase of 11.0% over the same period of the previous year; inbound and outbound tourism has reached 260 million person-times, an increase of 3.9%; The total tourism revenue for the year was 4.69 trillion yuan, an increase of 13.6%.

It is estimated that the domestic, inbound, and outbound markets will exhibit characteristics: Domestic tourism will continue to grow at a high level, inbound tourism will continue to pick up, and outbound tourism will return to rationality. In 2017, the number of domestic tourists will reach 4.80 billion, an increase of 10.0% over the same period of last year. In 2017, the number of inbound tourists is expected to reach 143 million, and international tourism income will reach US$126 billion. In 2017, the number of outbound tourists will reach 127 million.

I. Annual Tourism Statistics Report for 2016

Throughout 2016, global tourism promoted a rapid growth of the tourism economy. The market base of the mass tourism era was more substantial, industrial investment and innovation became more active, and the economic and social effects became more pronounced. The tourism industry became “steady growth, structural adjustment and Huimin”. The important force of Health: Domestic tourism reached 4.44 billion, an increase of 11.0% over the same period of the previous year; inbound and outbound tourism was 260 million, an increase of 3.9%; total annual tourism revenue was 4.69 trillion yuan, an increase of 13.6%.

(I) The number of domestic tourists increased by 11.0% throughout the year

According to the domestic tourism sample survey results, in 2016, the number of domestic tourists reached 4.44 billion, an increase of 11.0% over the same period of last year. Among them, 3.195 billion urban residents, an increase of 14.03%; 1.24 billion rural residents, an increase of 4.38%. Domestic tourism revenue was 3.94 trillion yuan, an increase of 15.19%. Urban residents spent 3.22 trillion yuan, an increase of 16.77%; rural residents spent 0.71 trillion yuan, an increase of 8.56%.


2016 Number of Domestic Tourists Urban and Rural Residents

(II) The number of inbound tourists and the number of overnight overnight tourists increased by 3.8% and 4.2% respectively

In 2016, the number of inbound tourists reached 138 million, an increase of 3.8% over the same period of the previous year. Among them, 28.15 million foreigners, an increase of 8.3%; 81.06 million Hong Kong compatriots, an increase of 2.0%; Macao's compatriots 23.5 million, an increase of 2.7%; Taiwan compatriots 5.73 million, an increase of 4.2%. The number of inbound tourists according to the mode of entry is 3.4% for ships, 16.4% for airplanes, 0.8% for trains, 21.9% for cars, and 57.5% for walking.


Number of Inbound Tourists in 2016: Foreigners and Taiwanese Compatriots in Hong Kong, Macau and Taiwan

(III) The annual international tourism revenue reached 120 billion US dollars

In 2016, international tourism revenue reached US$120 billion, an increase of 5.6% over the same period of the previous year. Among them: foreigners spent 66.8 billion U.S. dollars in China, an increase of 10.3%; Hong Kong compatriots spent 30.5 billion U.S. dollars in the Mainland, an increase of 2.3%; Macao compatriots spent 7.6 billion U.S. dollars in the Mainland, an increase of 3.1%; Taiwan compatriots spent 15 billion U.S. dollars on the mainland, Increased by 5.0%.

(IV) Inbound foreign tourists throughout the year accounted for 67.5% of Asia and 33.4% for tourists.

For the whole of 2016, the number of foreign tourists entering the country was 31.48 million (Note 1), Asia accounted for 67.5%, the Americas accounted for 10.7%, Europe accounted for 17.3%, Oceania accounted for 2.6%, Africa accounted for 1.9%, and other countries accounted for 0.0%. Among them: According to age, the number of people under the age of 14 accounted for 3.6%, 15-24 years of age accounted for 9.6%, 25-44 years accounted for 46.8%, 45-64 years of age accounted for 34.3%, over the age of 65 accounted for 5.7%; by sex, male Accounted for 63.0%, women accounted for 37.0%; by purpose, conferences/business accounted for 18.4%, tourism and leisure accounted for 33.4%, visiting relatives and friends accounted for 3.1%, service employees accounted for 15.0%, other accounted for 30.1%.



Percentage of inbound foreign visitors to all continents in 2016
2016 age distribution of foreign tourists entering the country


Percentage of foreign tourists entering the country in 2016

II. Forecast of Tourism Economic Situation in 2017

1. Domestic tourism continues to maintain high growth

2017 is an important year for the implementation of the “Thirteenth Five-Year Plan,” and it is also a year of deepening the supply-side structural reforms. The scale of China’s tourism market has steadily expanded, and tourism continues to lead economic growth in innovation and development.

China's tourism has grown to the middle and advanced stages of mass tourism, returning to daily leisure, and the differentiated recreational environment has gradually become a means of leisure. Leisure needs have entered more and more people's daily lives, and domestic tourism demand is booming. 

2. Inbound tourism continues to warm up

Under the background of the continuous improvement of the domestic tourism market environment, the inbound tourism market will continue to maintain its momentum of steady recovery and enter a fully restored development channel. 

3, outbound tourism returns to rationality

Under the combined effect of accelerated acceleration of domestic leisure travel, devaluation of the renminbi, and comprehensive development of cross-border e-commerce, the outbound tourism market has entered a relatively stable development stage. 

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