There are so many similar products in the market.
It can be hard to know what to buy.
Before you buy a product, here are some factors to consider.
Product features.
A product's features include its appearance parts or capabilities.
They usually improve products performance.
They also provide benefit to our products customers.
For example, a feature of a watch can be it's waterproof.
What features do you look for when choosing a car?
I Want a car with more than five seats.
Can you introduce the main features of this watch?
It records your heart rate when you're wearing it.
Price.
Price is a major factor that affects people's buying decisions.
Besides the purchase price of a product, you may also need to consider its hidden costs.
For example, the hidden costs of buying a car include parking fees and cost of maintenance.
How much is it? It doesn't have a price on it.
It's $89.
Sorry, sir, this is the lowest price we can give you.
It's still too expensive.
I won't buy it unless it's the right price.
Warranty.
Under warranty, the company will replace a broken product within a specific time frame.
A good warranty will last for a year or even longer.
Some companies even have lifetime warranty on their products.
I bought this laptop two years ago. Is it still under warranty?
Yes, it has a 3 year warranty.
What kind of warranty does this television come with?
It comes with a 2 year warranty.
What does a warranty allow customers to do?
What is an example of a hidden cost?
Product repetition.
You may want to consider the soft aspects of a product. Such as its reputation.
A product reputation reflects how it is viewed by customers.
You can compare products reputations by looking at customer reviews.
The product has a good reputation for its quality.
Their product has a higher reputation than their competitors.
Brand association.
Another important soft aspect is the product brand association.
Customers often associate product with a logo, an idea or a celebrity.
For example, one of the strongest Nike brand associations is just do it.
Nike is often associated with the spirit of never giving up.
Nike is often associated with the spirit of never giving up.
