Several factors seem to be at play in its boom. Technology is part of the story. The burgeoning communication technology served as a precondition for the birth of the industry. The second factor lies in digital native generation’s preference for internet celebrities. Combined with their down-to-earth and approachable personalities, those online influencers soon became a hot property.Several factors seem to be at play in its boom. Technology is part of the story. The burgeoning communication technology served as a precondition for the birth of the industry. The second factor lies in digital native generation’s preference for internet celebrities. Combined with their down-to-earth and approachable personalities, those online influencers soon became a hot property.
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