Buzzwords are terms and phrases that sound impressive, cool, or even exciting, but not everyone always understands the definition of them.

流行语是听起来让人印象深刻、很酷、甚至令人兴奋的术语和短语，但不是每个人都能理解它们的定义。

Buzzwords can either be cringe-worthy, overused, or irrelevant, or they can be valuable and have merit. Ultimately, there are a lot of buzzwords in the business world – especially in marketing, sales, and service.

流行语可以是让人难堪的、被过度使用的、不相关的，也可以是有价值的。归根结底，在商业世界里有很多流行词汇——尤其是在市场营销、销售和服务领域。

Big data大数据

The massive collection of structured and unstructured data that is often difficult to process through traditional means. Data collected from mobile, web browsing, voice data, etc.

大数据是指大量结构化和非结构化数据的集合，通常很难通过传统方法处理。可以指从移动设备、网页浏览、语音数据等收集的数据。

Leverage杠杆

It refers to the situation when one person has an advantage over another. Additionally, this term can be used when referring to taking advantage of a great opportunity or using a feature/product to its full extent.

杠杆可以用在当一个人比另一个人有优势时。另外，这个词也可以用来指抓住机会或者充分利用某个特性/产品。

Quota配额

A target that sales reps try to reach over a certain period of time, often on a monthly or quarterly basis. A quota can be measured in both dollar amount or in number of deals closed.

配额是指销售代表试图在一定时间内达到的目标，通常是按月或按季度完成的。配额可以用金额或完成的交易数量来衡量。

Customer lifecycle客户生命周期

A customer lifecycle outlines the stages a prospect goes through before, during, and after completing a transaction with a company. Number of stages can vary depending on your business and industry.

客户生命周期描述了潜在客户在与公司完成交易之前、期间和之后经历的各个阶段。根据你的业务和行业，阶段的数量可能会有所不同。

Source: Bluleads, "The ultimate list of business buzzwords and their true definitions"