现代人都想着如何建立属于自己的品牌，苦思冥想该做些什么？在简书写作、在豆瓣写书评、在知乎上回答问题、做自媒体等方式，打造自己的专属品牌。但是你知道吗？其实建立个人品牌，“你是谁” 比“你做了什么”更重要。
Quora专栏作家Nicolas Cole认为，真正让你品牌深入人心的是你的个人品牌，而你的所作所为只是为其增添色彩和深度而已。他在INC上撰文列举了7个诀窍，让你懂得如何经营一个有特色、让人难忘、人人喜爱的个人品牌。
1.Your Voice
你的声音
I am a firm believer that the voice with which you express yourself is the most important part of the equation--and how that voice finds expression is entirely up to your own Personal Brand.
想要让别人了解你，就要学习如何表达自己，声音是表达你个人最重要的部分之一。注意，这里的声音可不光光指的是你说话的声音。
For example: If you are a writer, your voice lives on paper. If you are a musician, your voice lives within your instrument. If you are a model, your voice resides in your eyes. If you are an executive, a keynote speaker, your voice comes through your speech.
Nicolas Cole表示，如果你是一个作家，你表达的声音就依附在书的内容上；如果你是一位音乐家，通过乐器或歌声表达你的内涵和声音。如果你是一位管理者或一位主持人，通过演讲来传递你的思想和声音。
Creating a memorable Personal Brand is not about having a "good" voice. Or even a "great" voice. It's about having your own voice. One that when people hear it, they know who it is.
想建立一個令人难忘的个人品牌，声音绝对是关键的组成部分。只要让别人听见你的“声音”，他们便会知道你是谁。
2.Your Style
你的风格
How you present yourself is what gives your voice a wardrobe, another layer of expression.
除了“声音”之外，另一個让你具有辨识度的便是另外一样东西：你的风格。
Steve Job's style was a black turtleneck.Mark Zuckerberg's style was a hoodie.
如果說史蒂夫.乔布斯的个人风格是一件黑色高領毛衣，那么马克.扎克博格的风格就绝对是连帽衣了。
Whatever your Style is, just make sure it aligns with who you are and the type of audience you're looking to attract.Wear what is comfortable for you.
你的风格除了适合你、能够吸引你的受众之外，让自己觉得穿起來自在舒适也很重要的。
3.Your Mannerisms
你的行为举止
A very understated part of building a Personal Brand, your mannerisms often say more about you than the things said outright.
对于创建个人品牌来说，自身的行为举止是非常低调的组成部分，但有时却会比你的言語透露出更多的信息和影响力。
Do you give firm handshakes or lazy ones? Do you maintain strong eye contact or do you look away? Do you hold the door open for the person behind you? Do you use foul language in every setting or do you censor yourself? Do you check your phone every 5 minutes or do you stay present for the entire meeting?
你会回应每个想跟你握手的人，还是偷懒、置之不理？你会微笑看着对方，还是自顾看向远方？开会的时候，你会每五分钟检查一次你的手机吗？
All these little details end up contributing to the larger portrait of Who You Are and should not be forgotten along the way.
所有的小细节，不论多琐碎，最终都会造就了你、决定了你是谁。在建立个人品牌的道路上绝不可忽视这些细节。
4.Your Network
你的人脉网络
When it comes to dating, it's said that you learn a lot about the other person as soon as you meet their friends.Who we associate with and with whom we spend our time says more about us than we realize. A big part of building a Personal Brand is also who you collaborate with, share with, work with and inherently give your stamp of approval.
以社交活动和相互分享为例，通过社交和分享，你可以用最短的时间了解他人、学习别人的长处。你要明白，合作、分享是建立你个人品牌的重要途径。
Remember: You are the product of the 5 people you spend the most time with in your life. If for no other reason than to ensure your own positive self development, keep a close eye on who you give your time to.
切记：想知道你是什么样的人，就看看自己的生活之中和哪五个人来往得最紧密，就能知晓自己的社交圈子和影响力的范围，以及有哪些收获。要让你的人脉有价值，就要确保你的时间花在你最希望、最有价值的那些人身上。
5.Your Habits
你的习惯
Success is a firework--it's an elusive mountain peak you touch, stand on, and then it's over.If your Personal Brand is based on any one "success," you aren't in it for the long haul. People can only stay excited about a win for so long.
你可以思考关于你自己建立个人品牌的原因。怎么定义品牌的成功？事实上，现代社会的很多个人品牌的成功就如昙花一现。有没有想过怎么维持你的个人品牌的知名度，让其走得更远。
Instead, think about building a Personal Brand around your habits. What do you do every day ? What is your morning routine ? How do you approach your work? How do you overcome obstacles? What inspires you to keep moving forward? How do you practice your craft ?
比起你取得的成功，真正影响你一生的，是你的习惯。
所以，你需要深度思考一下：你每天的习惯有哪些？你早上的例行公事有哪些？遇到挫折的时候如何克服？鼓励你继续前行的动力是什么？
Our habits are what build us as people--and they are also what build a meaningful Personal Brand. If you want an audience that's going to stay with you for a long time, don't build around your "successes."Build around your habits.
习惯不但造就了你的成功，也让你创造出一个有影响力、有意义的个人品牌。
6.Your Word
你的言语
Regardless of what your goal is for building a Personal Brand, realize that what makes a Personal Brand so unique is that it is based upon you as a person. Which means that whatever you say, you have to stand behind. You have to believe it and follow through with it.
不管你做一件事的的出发点是什么，一定要明白：你的个人名牌之所以和别人不一样，因为你是独一无二的。无论今天你说了什么，你的言语就会对别人造成影响。
所以，你要慎言，说话之前需要思考一下自己的言语是否会造成不好的影响。如果是产生好的影响，你深信自己是对的，就大胆表述自己的观点，保持言行一致。(备注：慎言慎行，你就对了)
If you say you're going to do something for your audience--do it. If you promise something, keep that promise. Your connection with your audience is all about maintaining that honesty, integrity, and loyalty.Keep your word, no matter what.
你许下的承诺，应当说到做到。你可以有自己的个性、标新立异，唯独不能缺少诚信。在你的拥护者、粉丝面前保持你的良好形象，让他们知道你是一个诚实、正直和实诚的人，拥有正能量。
7.Consistency
始终如一
And finally, if you want to know what speaks volumes when it comes to Personal Branding, here it is:BE CONSISTENT.Why ? Because it rewards both you, the creator, and your audience.
最后一点，让你的个人品牌赋予了灵魂，以贯穿了上述的6个要素：始终如一，不忘初心。
