英文新闻原文：
Taking the sub way: Apple
① The tech giant has been slow to embrace subscription services, the business model of the future.
② Today that may change.
③ Apple is expected to announce two new subscription products at an event with the tagline “Show Time”.
④ A Netflix-style television-streaming business is rumoured, alongside a subscription service for news where magazines and newspapers can be bundled in one place for a monthly fee.
⑤ Competing with Amazon Prime and Netflix will not be cheap.
⑥ Apple has already invested some $1bn in partnerships with big Hollywood names, including Oprah Winfrey and Steven Spielberg.
⑦ Shows from outside suppliers such as HBO may be included, although Netflix has ruled out bolstering the competition.
⑧ Apple is also racing to develop original programming.
⑨ It needs new sources of revenue.
⑩ Last quarter revenue from iPhones, which accounts for 60% of its sales, fell by 15% compared with the year before.
⑪ No wonder it has decided no longer to go against the stream.
翻译版：
Taking the sub way: Apple
（明修栈道暗度陈仓）
选择订阅的道路：苹果（苹果重点发力订阅服务）
① The tech gianthas been slow to embrace subscription services, the business model of the future.
科技巨头总是在接受订阅服务上面慢半拍，而订阅服务却是未来的商业模式。
科技巨头在接受未来的商业模式——订阅服务方面总是慢半拍。
② Today that may change.
今天这个情况会发生改变。
③ Apple is expected to announce two new subscription products at an event with the tagline“Show Time”.
苹果将会宣布两款新型订阅产品在口号为“好戏开幕”的活动上。
苹果将会在主题（口号）为“好戏开场”的活动上宣布两款新型订阅产品。
④ A Netflix-styletelevision-streaming business is rumoured, alongsidea subscription service for news where magazines and newspapers can be bundledin one place for a monthly fee.
据小道消息，（苹果的两款订阅服务）像Netflix风格的电视流媒体业务，以及那种按月付费的杂志报纸新闻订阅服务。
⑤ Competing with Amazon Prime and Netflix will not be cheap.
（苹果要）和亚马逊Prime及 Netflix竞争，这件事并不便宜。
⑥ Apple has already invested some $1bn in partnerships with big Hollywood names, including Oprah Winfrey and Steven Spielberg.
苹果已经投入了大约10亿美元与好莱坞大牌合作，其中包括奥普拉温弗瑞和斯蒂芬斯皮尔伯格。
⑦ Shows from outside supplierssuch as HBO may be included, although Netflix has ruled out bolstering the competition.
来自HBO在内的外部供应商的节目可能会包括在内，不过Netflix已经排除了支持竞争的可能性。
⑧ Apple is also racing todevelop original programming.
苹果也在加速发展原创栏目。
⑨ It needs new sources of revenue.
它需要新的现金收入来源。
⑩ Last quarter revenue from iPhones, which accounts for 60% of its sales, fell by 15% compared with the year before.
上一季度iPhone的现金收入占到了总销售额的60%，比去年同期下降15%。
⑪ No wonder it has decided no longer to go against the stream.
毫无疑问的是苹果不再对抗潮流了。
文章脉络：
科技巨头在订阅服务上慢半拍➡️转折：但是今天不一样了。➡️
苹果发布了两款新型订阅产品（具体介绍这两款产品模式）➡️这件事并不便宜，苹果也投入巨资➡️苹果需要新的收入来源（硬件不赚钱了）
词语扩展：
1、sub. n.订阅、订阅费。标题是subscription的缩写。
subway n.地铁 另一种表达方式；underground
2、tech giant 科技巨头
giant：巨头 其他可以表示巨头的词：behemoth/goliath/icon
3、embrace vt. 欣然接受 这里等同于accept
embrace本意为拥抱 embrace the future/change拥抱未来/变革
也有接受的意思embrace/accept the challenge接受挑战
4、subscription services 订阅服务
5、be expected to do sth. 将要做某事
6、announce vt. 公布；宣布
与公布宣布同义的词还有launch/unveil/release
7、tagline /ˈtæɡlaɪn/ n. 标语；口号
tag 标签 tagline相当于slogan
punchline 梗 punch 用拳猛击
8、-style adj. 像……的；……模式的
(如何形容滴滴呢？A uber-style car renting platform)
9、rumour /ˈruːmə(r)/ vt. 谣传 n. 谣言
有关谣传的几个句式：
……be rumoured.
It is rumoured that……
Rumour has it that……
10、alongside prep. 同时
这里alongside相当于and
11、bundle vt. 捆绑；捆绑销售 n. 束；捆
a bundle of 一束/一捆
12、fee n. 费用；服务费
13、big name 名人；重要人物
14、alliance n. 联盟
另外表示联盟的词：union/league
15、supplier n. 供应商
supply vt. 供应
16、rule out 排除……的可能性;不予考虑
17、bolster vt. 加强；支持 (to improve sth or make it stronger)
同义：intensify/strengthen
18、race to do sth. 争着／抢着做某事
19、original adj. 原创的
20、revenue n. （公司的）收益；（政府的）税收，收入
21、account for 占比
22、no wonder/doubt/surprise 难怪；不出人所料的是
23、go against the stream 逆流行事stream n. 河流
文章内容扩展及思考：
苹果于3月25日（北京时间3月26日凌晨）举办了春季发布会，发布了四款软件，准确地说是升级了几款软件，分别是：Apple News+（新闻订阅）、Apple Arcade（游戏订阅平台）、Apple Card（Apple Pay升级）、Apple TV+（苹果电视订阅）。
苹果再也不是神坛上那个竞相模仿的对象了。近几年来，苹果的创新力越来越弱，甚至开始模仿国产品牌。虽然苹果的硬件产品依然收到很大关注，但从各方数据上均能看出，苹果的硬件销量大不如前，其中很大一部分原因是中国市场的“不给力”。
面对这一情况，苹果的确采取了很多措施，从以旧换新等各方面着力推广新硬件，如iPhone XR等，但苹果也意识到其硬件逐渐在走下坡路，如此以来，转型是必然。
发力流媒体服务及软件，就是苹果未来的重点，这一变化从最近的苹果春季发布会上就能看出。
这场发布会对于我国的用户来说，80%的内容是无用的，但对于美国等国外网友，或许是一场重大的变革。当然，苹果不可能放弃中国这样一个大的市场，其也在探索如何在中国地区开辟出独特的道路。
再来看一遍原文吧
Taking the sub way: Apple
① The tech giant has been slow to embrace subscription services, the business model of the future.
② Today that may change.
③ Apple is expected to announce two new subscription products at an event with the tagline “Show Time”.
④ A Netflix-style television-streaming business is rumoured, alongside a subscription service for news where magazines and newspapers can be bundled in one place for a monthly fee.
⑤ Competing with Amazon Prime and Netflix will not be cheap.
⑥ Apple has already invested some $1bn in partnerships with big Hollywood names, including Oprah Winfrey and Steven Spielberg.
⑦ Shows from outside suppliers such as HBO may be included, although Netflix has ruled out bolstering the competition.
⑧ Apple is also racing to develop original programming.
⑨ It needs new sources of revenue.
⑩ Last quarter revenue from iPhones, which accounts for 60% of its sales, fell by 15% compared with the year before.
⑪ No wonder it has decided no longer to go against the stream.
注：英文原版新闻来自友邻优课APP。
