A small amount of clean, trustworthy data can be far more valuable than petabytes of junk.

As organizations grow larger and complex, people at the top depends less on firsthand experience and more on heavily processed data.

数据分析价值链

数据分析价值链是一个数据价值不断增加的链条。从原始数据开始，通过数据 > 报告 > 分析 > 行动来体现其价值。具体见下图：

商务智能和分析

数据分析现存问题