151130-Gamification-Week 1

1-what is gasification（definition):

game elements:avatar,reward,leader rate,points,levels,etc;

game techniques:think like a game designer

nongame contexts:business,school,social impact,personal improvement

2-why study gamification

For business practice;

Games are powerful things;

It relates to phychology,design,strategy,technology;

3-examples

external:marketing,slaes,customer engagement

internal:HR,productivity enhancement,crowdsourcing

behavior:瑞典通过将乐透彩票与实时汽车速度监控显示系统来改变人们驾驶习惯；