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书名：Green Swans: The Coming Boom In Regenerative Capitalism
作者：John Elkington
内容简介：Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century.
If Nassim Nicholas Taleb’s “Black Swans” are problems that take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success—and survival—of humanity now depends on how we rein in the first and accelerate the second.
Green Swans draws on Elkington’s first-hand experience in some of the world’s best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest “Ugly Ducklings” of today’s world may turn into tomorrow’s world-saving Green Swans.
甚至主要的资本家也承认资本主义已被打破。 绿天鹅是旨在为人类、地球和繁荣服务的系统变革宣言。 在他的第二十本书中，被称为“可持续发展教父”的约翰·埃尔金顿探索了适合 21 世纪的新资本主义形式。
如果纳西姆·尼古拉斯·塔勒布 (Nassim Nicholas Taleb) 的“黑天鹅”是让我们以指数方式走向崩溃的问题，那么“绿天鹅”就是让我们以指数方式走向突破的解决方案。 人类的成功和生存现在取决于我们如何控制第一个并加速第二个。
Green Swans 借鉴了 Elkington 在一些世界上最著名的董事会和最高管理层的第一手经验。 通过案例研究、真实世界的例子和新兴技术的简介，埃尔金顿展示了当今世界上最奇怪的“丑小鸭”如何变成明天拯救世界的绿天鹅。
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