The strategy used by Ivanka Trump brand is baking into the main product line and going cheap because of the poor sale these months. Owing to its high price, many people are reluctant to fork out a large sum omoney to buy the clothing and bangle. Since Donald Trump came to power, increased publicity of Ivanka Trump brand which are complained unfair compounded this problem. But there are still a large number of people in conservative cities who are staunchly back up this brand. In the future，this brand may collaborate with some high street stores to bounce into a larger market.