The secret of business is to know something that nobody else knows—stand out in the market——Aristole Onassis
Nine Dragons Paper Industry(LTD),a family enterprise,is one of the top Paper company in China,where I have worked one year approximately.Its president was entitled“WastePaper Queen”by The New Yorker in 2009.So many reasons to explain the success of this corporation,there are.Did they rely on government?Did they obtain taugh background?Numerous people focus its off-stage secrets,especially in China,but it is only a business firm,in the world,that has abounded business theories,now and future no matter what they cast doubt on it.
For young people,especially now and next generations treat friendly living environment as treasures,more than money,powers,as well as Wireless Fidelity.So,this enterprise has achieved future,because it is pleading with the slog“No friendly sustainable environment,No perfect sustainable benefits”.They have built and improved the system of cleaning trash,although spent too much capital that victory over their business enemies who regard the problem is exremely tricky,long way.
USP(Unique Selling Proposition)propsed by Rosser Reeves,has been applicated in ubiquitous companies,of course in here,where pursues higher quality forever.There are mass advanced PM(paper machine),technical teams,technicians,that help us do more and faster,quality inspectors,as well as rules to promise every corners of perfect production for customers.
From all the above words,I would like to introduce a new and also the last business theory in this brief article——Differentiation,which can occur at any point in the value chain that is consist of every small processes that can augment benefits.It expresses a Ecosystem.All of this actions are to prevent your enemies to imitate your internal processes.They can buy some machines as same as you,or employ crowd professinal emplyees.However,they still deviate your core technology far way.
Find your company's aspect of business,even if we hate there,if we are a particle in here.Also,appreciate yourself.
