Disadvantages
Despite the growth in e-commerce sales，studies show that the majority of Americans prefer shopping in physical stores.
Here are some reasons why people still have reservations about online shopping
ps: reservations英 [ˌrɛzəˈveɪʃənz] 美 [ˌrɛzərˈveɪʃənz] n.预订;预约;保留意见;疑惑;(美国为土著美洲人划出的)保留地，居留地reservation的复数
Why people shop online, if often requires no human interaction.
ps: interaction相互影响；交互作用；交相感应；干扰
But some people like having a personal experience，such as talking to a salesperson.
ps: personal experience个人经验;个人经历;个人体验;个人体会;体认
People also like touching a product and seeing what they're buying in person.
So not being able to experience the product first hand may make it harder for customers to trust a brand.
ps: 因此，不能亲身体验产品可能会使客户更难信任品牌。
first hand【体】第一家
make it到达; 及时赶上参加; 成功
harder努力地; 费力地; 艰难地; 猛力地; 猛烈地; 彻底认真地; 坚固的; 坚硬的; 结实的; 难做的; 难懂的; 难以回答的; 困苦的; 艰苦的; 艰难的; hard的比较级
customers顾客; 主顾; 客户; 家伙; customer的复数
trust相信; 信任; 信赖; 委托; 信托; 信托财产; 受托基金机构; 受托团体; 认为可靠; 想; 希望; 期望
brand品牌; 类型; 烙印; 丑化，败坏名声; 给打烙印
E-commerce companies may drastically alter images of their products to make them look more appealing.
ps: 电子商务公司可能会彻底改变产品的形象，使其看起来更有吸引力。
companies公司; 商号; 商行; 剧团; 演出团; 陪伴; 做伴; company的复数
drastically彻底地；激烈地
alter改变，更改，改动; 修改
appealing有吸引力的; 有感染力的; 令人感兴趣的; 恳求的; 可怜的; 希望同情的; 上诉
This can lead to disappointment for customers because the goods they receive may be far from their expectations.
ps: 与他们的期望相去甚远。
She prefers shopping in physical stores for clothes because she can try them on before she buys them。
The salesperson did a great job assisting me in purchasing the right smartphone.
ps: assisting帮助; 协助; 援助; 促进; assist的现在分词
She asked for a refund because the dress she purchased looked nothing like the one in the picture.
ps: 她买的衣服和照片上的不一样。
nothing like丝毫不像; 绝对不
in the picture牵涉其中; 在局内
If the image was an honest representation of the actual product， it probably wouldn't have sold so many times.
ps: 如果这张照片是真实产品的真实写照，它可能不会卖那么多次。
representation表现; 描述; 描绘; 表现形式; 有代理人; 代表; 维护; 支持; 陈述; 抗议
Identity theft and credit card fraud are potential risks when purchasing goods online.
ps: 身份盗窃和信用卡诈骗是网上购物的潜在风险
credit card fraud信用卡行骗
potential潜在的; 可能的; 可能性; 潜在性; 潜力; 潜质; 电位; 电势; 电压
risks危险; 风险; 危险人物; 会带来风险的事物; 借款人，保险对象; 使…冒风险; 冒…的风险; 冒险做; 大胆做; risk的第三人称单数和复数
purchasing购买; 采购; 买; purchase的现在分词
goods商品; 货品; 动产; 私人财产; 运载的货物; good的复数
online在线的; 联网的; 联机的
Hackers may gain access to customer‘s credit card information and steal from them.
ps: 黑客可能获取客户的信用卡信息并从中窃取。
customer顾客; 主顾; 客户; 家伙
credit card信用卡
information信息; 消息; 情报; 资料; 资讯
steal from从…偷窃; 从…用诡计获得
To reduce this risk, e-commerce companies can invest in cybersecurity and suspend suspicious accounts.
ps: 为了降低这种风险，电子商务公司可以投资网络安全，并暂停可疑账户。
suspend悬; 挂; 吊; 暂停; 中止; 使暂停发挥作用; 延缓; 暂缓; 推迟
suspicious感觉可疑的; 怀疑的; 令人怀疑的; 可疑的; 不信任的; 持怀疑态度的
accounts账户; 账目; 赊销账; 赊欠账; 赊购; 认为是; 视为; account的第三人称单
cybersecurity 网络安全 cyber英 ['saɪbə] 美 ['saɪbə] adj.电脑(网络)的
Because e-commerce has a large market, the competition is fierce.
ps: fierce英 [fɪəs] 美 [fɪrs] adj.凶猛的;凶狠的;凶残的;狂热的;强烈的;猛烈的;狂暴的;恶劣的
Numerous companies are selling similar products at low prices to attract customers.
This competition has led many e-commerce companies to operate with very thin profit margins.
ps: 利润率很低
margins英 [ˈmɑːdʒɪnz] 美 [ˈmɑrdʒənz] n.页边空白;白边;(获胜者在时间或票数上领先的)幅度，差额，差数;余地;备用的时间(或空间、金钱等)
He was a victim of credit card fraud after making an online purchase.
ps: 他在网上购物后成为信用卡诈骗的受害者。
victim受害者; 罹难者; 罹病者; 牺牲品; 受骗者; 上当的人; 为祭祀杀死的动物; 祭品; 牺牲
card卡片纸; 厚纸片; 薄纸板; 卡片; 信用卡; 现金卡; 储值卡; 梳理; 要求出示身份证
fraud欺诈罪; 欺骗罪; 骗子; 行骗的人; 伪劣品; 冒牌货
The company implemented new security measures to reduce the risk of credit card fraud.
ps: 该公司实施了新的安全措施，以降低信用卡欺诈的风险。
implemented使生效; 贯彻; 执行; 实施; implement的过去分词和过去式
reduce减少，缩小; 蒸发; 减轻体重; 节食
risk危险; 风险; 危险人物; 会带来风险的事物; 借款人，保险对象; 使…冒风险; 冒…的风险; 冒险做; 大胆做
fraud欺诈罪; 欺骗罪; 骗子; 行骗的人; 伪劣品; 冒牌货
E-commerce companies need to be innovative if they want to survive the fierce competition in the market.
ps: 电子商务企业要想在激烈的市场竞争中生存下来，就需要创新。
innovative引进新思想的; 采用新方法的; 革新的; 创新的
Many e-commerce companies have gone bankrupt because of the fierce competition。
