How Leaders Inspire Us 1

How do you explain when things don't go as we assume?

ps:如果事情不像我们想象的那样发展，你怎么解释？

Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?

ps:或者更好的是，当其他人能够完成那些似乎违背所有假设的事情时，你如何解释？

achieve达到; 完成; 成功

seem好像，似乎，看来; 感到好像，觉得似乎; 看来好像

defy违抗; 反抗; 蔑视; 不可能，无法; 经受住; 顶住; 抗住

all of一共; 足足; 至少

assumptions假定; 假设; 承担; 担任; 获得; assumption的复数

For example: Why is Apple so innovative?

ps:例如：为什么苹果如此创新？

innovative引进新思想的; 采用新方法的; 革新的; 创新的

Year after year, after year, after year, they're more innovative than all their competition.

And yet, they're just a computer company. They're just like everyone else.

They have the same access to the same talent, the same agencies, the same consultants, the same media.

ps:他们有同样的机会接触同样的人才，同样的机构，同样的顾问，同样的媒体。

same同一的; 相同的; 相同的，一模一样的; 同样的事物，相同的事物; 相同，一样; 同一个人; 同样

access to接近，去…的通路，使用…的机会

talent天才; 天资; 天赋; 有才能的人; 人才; 性感的人

agencies服务机构; 代理机构，经销机构; 专门机构; agency的复数

consultants顾问; 高级顾问医师; 会诊医师; consultant的复数

media大众传播媒介，大众传播工具; medium的复数

Then why is it that they seem to have something different?

Why is it that Martin Luther King led the Civil Rights Movement?

He wasn't the only man who suffered in pre-civil rights America.

ps:在民权运动之前的美国，他并不是唯一遭受苦难的人。

And he certainly wasn't the only great orator of the day. Why him?

ps:他当然不是当时唯一伟大的演说家。为什么是他？

orator 英 [ˈɒrətə(r)] 美 [ˈɔːrətər] n. 讲演者;雄辩家;善于演说的人

And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded — but they didn't achieve powered man flight? and the Wright brothers beat them to it.

ps:为什么莱特兄弟能够找到有控制的，有动力的载人飞行，而其他的团队当然有更好的资格，更好的资金-但他们没有实现有动力的载人飞行？莱特兄弟打败了他们。

able to可以; 有能力; 原来能够按时完成

figure out想出; 理解; 弄清

flight空中航行，航程; 航班飞机; 班机; 飞行; 飞翔; 使在空中飞行

certainly无疑; 确定; 肯定; 当然; 行

funded为…提供资金; 拨款给; fund的过去式

Wright赖特; 制作者；工人

brothers弟兄们; 同一组织等的成员; 同道; 同人; brethren的复数; brother的复数

There's something else at play here.

About three and a half years ago, I made a discovery.

And this discovery profoundly changed my view on how I thought the world worked.

ps:这一发现深刻地改变了我对世界运作方式的看法。

discovery发现; 发觉; 被发现的事物

profoundly极大地; 深刻地; 严重地; 完全地; 彻底地

how怎样; 如何多少，多么，多大

thought想法; 看法; 主意; 记忆; 心思; 思想; 思考能力; 思维过程; 思考; 思维; 认为; 以为; 想; 思索; 琢磨; think的过去分词和过去式

world世界; 地球; 天下; 某地域的人类社会; 星球，天体

worked做体力工作; 劳动; 干活; 受雇于; 从事…工作; 使工作; 使卖力干活; work的过

And it even profoundly changed the way in which I operate in it.

As it turns out, there's a pattern.

ps:事实证明，这是一种模式

pattern模式; 方式; 范例; 典范; 榜样; 样板; 图案; 花样; 式样; 构成图案; 使形成，促

As it turns out, all the great inspiring leaders and organizations in the world, whether it's Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way.

ps:事实证明，世界上所有鼓舞人心的伟大领袖和组织，无论是苹果、马丁·路德·金还是莱特兄弟，他们的思考、行动和交流方式都完全相同。

inspiring鼓舞人心的; 激励的; 启发灵感的; 激励; 鼓舞; 赋予灵感; 引起联想; 启发思考; 使产生; inspire的现在分词

leaders领导者; 领袖; 首领; 最佳的人; 处于领先地位的人; 首席小提琴手; leader的复数

organizations组织; 团体; 机构; 组织工作; 筹备工作; 安排; 配置; 分配; organization的复数

Martin Luther King马丁·路德·金

communicate交流; 沟通; 传达，传递

exact精确的; 准确的; 严谨的; 严格的; 一丝不苟的; 精密的; 严密的; 要求; 索取; 迫使; 强迫; 强求

same way同样；同样的方法；同样的感受

And it's the complete opposite to everyone else.

All I did was codify it, and it's probably the world's simplest idea.

ps:我所做的只是把它编成法典，这可能是世界上最简单的想法。

All所有; 全部; 全体; 一切; 全部的，整个的; 唯一的事物; 所有的事物; 完全; 很; 十分; 非常; 太; 过分

codify把…编成法典

probably几乎肯定; 很可能; 大概

world世界; 地球; 天下; 某地域的人类社会; 星球，天体

simplest易于理解的; 易做的; 简单的; 朴素的; 简朴的; 不加装饰的; 纯粹的，完全的，不折不扣的; simple的最高级

idea想法; 构思; 主意; 印象; 概念; 意见; 看法; 信念

I call it the golden circle. Why? How? What?

This little idea explains why some organizations and some leaders are able to inspire where others aren't.

Let me define the terms really quickly.

ps:让我很快定义这些术语

Let允许; 让; 准许; 许可; 同意; 擦网球; 出租; 租借

define解释的含义; 给下定义; 阐明; 明确; 界定; 画出…的线条; 描出…的外形; 确定…的界线

really事实上，真正地，真实地; 确实，的确; 加强形容词或副词的语气

quickly迅速地; 很快地; 不久; 立即

Every single person, every single organization on the planet knows what they do, 100 percent.

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.

ps:有些人知道他们是如何做到的，不管你称之为你的差异化价值主张，还是你的专有流程或你的USP。

Some一些，若干; 某些，部分，有的; 好些; 不少的; 相当多的; 有些人，有些事物; 部分; 有的; 有些; 若干; (用于数词前，意同approximately)大约，差不多; 稍微; 有点

know how懂得如何做; 能

they他们; 她们; 它们; 用以代替he或she，指性别不详的人; 人们，人人，众人

whether是否; 是…，或者…，不管…

call给…命名; 称呼; 把…叫做; 认为…是; 把…看作; 把自己称为; 自诩; 打电话; 通话; 叫声; 喊声; 短暂拜访

differentiated 英 [ˌdɪfəˈrenʃieɪtɪd] 美 [ˌdɪfəˈrenʃieɪtɪd] v. 区分;区别;辨别;表明…间的差别;构成…间差别的特征;(尤指不公正地)差别对待，区别对待 differentiate的过去分词和过去式

proprietary 英 [prəˈpraɪətri] 美 [prəˈpraɪəteri] adj. 专卖的;专营的;专利的;所有的;所有权的 n. 所有权;所有物;所有人;专卖药品;独家制造（及销售）的产品

process过程; 进程; 过程，步骤，流程; 做事方法; 工艺流程; 工序; 加工; 处理; 审阅，审核，处理; 数据处理; 列队行进; 缓缓前进

USP独特卖点，与众不同之处

But very, very few people or organizations know why they do what they do.

And by "why" I don't mean "to make a profit".

That's a result. It's always a result.

By "why", I mean: What's your purpose? What's your cause? What's your belief?

Why does your organization exist?

Why do you get out of bed in the morning? And why should anyone care?

As a result, the way we think, the way we act, the way we communicate is from the outside in, it's obvious.

We go from the clearest thing to the fuzziest thing.

ps:我们从最清晰的东西变成最模糊的东西。

go from从…处出发

clearest离开; 不靠近; 不接触; 一直; 清晰易懂的; 明白清楚的; 不含混的; 明显的; 显然的; 明确的; 无疑的; 清楚的; 明白的; clear的最高级

thing东西; 物; 物件; 物品; 事物; 用品，衣服; 用具

fuzziest覆有绒毛的; 毛茸茸的; 紧鬈的; 拳曲的; 模糊不清的; fuzzy的最高级

But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.

ps:但受鼓舞的领导者和受鼓舞的组织——无论其规模大小，无论其行业——都从内到外思考、行动和交流。

inspired品质优秀的; 能力卓越的; 借助于灵感创作的; 受…影响的; 激励; 鼓舞; 赋予灵感; 引起联想; 启发思考; 使产生; inspire的过去分词和过去式

leaders领导者; 领袖; 首领; 最佳的人; 处于领先地位的人; 首席小提琴手; leader的复数

organizations组织; 团体; 机构; 组织工作; 筹备工作; 安排; 配置; 分配; organization的复数

regardless of不管; 不顾; 不理会

regardless不顾; 不加理会

industry工业; 生产制造; 行业; 勤奋; 勤劳

think认为; 以为; 想; 思考; 思索; 思想; 琢磨; 想法

act行为; 行动; 所为; 法案，法令; 假装; 做事; 举止

communicate交流; 沟通; 传达，传递

Questions:

1. How did the discovery of golden circle theory influence him?

 It profoundly changed my view on how I thought the world worked.

2. how do the successful organizations and leaders inspire people?

they always put their purpose first.

3. What makes a leader inspiring?

 They are driven by why they do things.

4. How did Sinek engage the audience from the start?

He asks rhetorical questions.

5. If someone is an excellent orator, they can persuade people through public speaking.

6. To codify something means to arrange it into a system.

7. The idiom "beat somebody to it" means to do something before someone else.

8.If a plan is fuzzy, it is not very detailed and hard to distinguish.

Fill in the blanks:

How do you explain when others are able to achieve things that seem to defy all of the assumptions?

why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded — but they didn't achieve powered man flight? and the Wright brothers beat them to it.

Repeat & Read Sentences:

1. By "why", I mean: What's your purpose? What's your cause? What's your belief?

2. The inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.

3.How do you explain when things don't go as we assume?

4.And this discovery profoundly changed my view on how I thought the world worked.