These article is mainly express pros and cons view about Amazon business.For one hand,the author admit Amazon’s greatness;the other hand,he also express his concerns for Amazon’s growing problems.At the beginning, the author acclaim that Amazon is an extraordinary company for its breath activities ranging from physical products to technology.Then,as it turns incline,author lists out the plight the Amazon facing.But he heads the belief Amazon could fix it well.One the second section,the author introduce that Amazon brings a subversive managing idea and make comparison between it and few companies.He points out Amazon not like others but focus on distant horizon.Amazon’s success erects upon abnormal facts:1.little earning but heady valuation2.conglomerate but bloated share price.And above all,the most the author admire is its virtuous circle.The bottom section,the author express his concerning,the developing greatness sure will bring regulators unreasonable charge and more duty coming from government.