1、不要选特别小众的这么一个项目，除非你的热情和兴趣全都在这儿。
选择消费人群的时候一定不要想着把一个特别庞大的人群当成是自己的初期选择。也就是说你要影响一个足够大的群体的时候，必须在这个足够大的群体里找到你能影响的，或者你的产品适合去影响的这个大群体里的小人群，搞定这个小人群以后，从它扩散至这个大人群。所有的产品和体验和服务，把一个大多数人群作为自己的起始的直接目标人群的时候，几乎是注定失败的。
—《老罗的创业课》
2.A common mistake among founders, especially first time founders, is that they think the first version of their product - the first version of their idea - needs to sound really big. But it doesn't. It needs to take over a small specific market and expand from there. That's how most great companies get started. Unpopular but right is what you're going for. You want something that sounds like a bad idea, but is a good idea.
—《YC创业课》
