【学习笔记】懂你英语 商务英语 Level 6 Unit 2 Part 1(V)对话 CSR and Company Image 企业社会责任与企业形象
Bill Day 西服男士、水星体育首席执行官
Naomi Price 红裙女士、主持人
Naomi:
Today I’m here with Bill Day, the CEO of Mercury Athletics, to discuss CSR practices modern business. 今天,我和水星体育的首席执行官比尔•戴在一起,讨论企业社会责任对现代企业的影响。
Welcome Bill, thanks for joining us. 欢迎比尔,谢谢你加入我们。
Bill:
Thank you Naomi, that’s my pleasure.
Naomi:
Mercury Athletics is known as a leader in corporation social responsibility. 【填空】
【选择】-What is Mercury Athletics known as? -A CSR leader.
But that wasn’t always the case, was it?
Bill:
No, it wasn’t. In fact, about ten years ago, we were involved in a pretty major scandal with one of our overseas suppliers. 不,不是。事实上,大约十年前,我们和我们的海外供应商之一卷入了一个相当大的丑闻。
The supplier had illegally outsourced our order to another factory that used child labor. 供应商非法将我们的订单外包给另一家使用童工的工厂。
【选择】-What is true about Mercury ? -Mercury is a CSR leader.
【跟读】Their products were made by a factory that uses child labor.
Naomi:
I remember there was an infamous article in New York News, which heavily criticized Mercury for being a "heartless corporation". 我记得《纽约新闻》有一篇臭名昭著的文章,严厉批评水星是一家无情的公司。
Bill:
Right, that was a huge wake up call for us. We had to terminate our contract with our supplier, which was 100 million dollars. 对,那对我们来说是一个巨大的警钟。我们不得不终止与供应商之间一亿美元的合同。
It was an expensive decision but it became an opportunity for our company. 这是一个昂贵的决定,但它成为我们公司的一个机会。
【选择】-What did Mercury do after the article was published? -They ended their contract with their supplier.
Naomi:
What do you mean by “an opportunity”?
Bill:
It was a chance for us to be a better kind of company. 对我们来说,这是一个成为更好的公司的机会。
Since then, we have been conducting quarterly inspections of all the factories we work with, and publishing the results online.从那时起,我们每季度都会对所有与我们合作的工厂进行检查,并在网上公布结果。
And we only outsource products to factories that meet our standards. 我们只把产品外包给符合我们标准的工厂。
It costs small, but it sends a clear message that we take our standards seriously. 它的成本很低,但它传递了一个明确的信息,即我们认真对待我们的标准。
You can’t put your price on your values. 你不能把你的价格放在你的价值上。
【选择】-What messege does Mercury want to send by conducting inspections?水星想通过进行检测来传递什么信息? -Mercury has high standards.
【跟读】They only outsource production to factories that meet their standards.
Naomi:
It seems that your efforts have paid off. 【跟读】你们的付出得到了汇报。
The press you’ve been getting these days is much better than it used to be.
Bill:
Well, thank you. We’ve definitely been trying. 好吧,谢谢。我们一直在努力。
And yes, we are proud to have won awards for our efforts to promote safer working conditions. 是的,我们为自己努力改善更安全的工作环境而赢得回报感到骄傲。
As a multinational company, we believe we need to do more than just meet the bottom line. 【填空】 作为一家跨国公司,我们认为我们需要做的不仅仅是满足底线。
【选择】-Which one of the following is Mercury CSR initiatives? -promoting safer working conditions.
Naomi:
So tell us what the future holds things for Mercury. 告诉我们水星体育未来会怎样。
Bill:
Well, most recently, we have been sponsoring sports activities for teenagers, and children and local communities. 最近,我们一直在赞助青少年、儿童和当地社区的体育活动。
And we're continuing to improve supply chain sustainability, to make the production environmentally friendly. 我们不断提高供应链的可持续性,使生产环境友好。
【选择】-How is Mercury making production more environmentally friendly? -They are improving their supply chain.
The goal is that by the end of next year, we will be able to implement sustainable manufacturing processes across all our suppliers. 【填空】 目标是到明年年底,我们将能够在所有供应商中实施可持续的制造过程。
Naomi:
That is an admirable goal, I wish Mercury the best of luck.
Bill:
Thank you, it was great talking to you Naomi.
【选择】-How does she feel about Mercury's goal for the next year? -She thinks it's admirable.
【跟读】 They have been sponsoring sports activities for teenagers and children.