一、现象:管理者-行业内-黑话的出现
It seems that,as soon as managers start to climb the corporate ladder,they become entangled in a forest of gobbledygook.
二、论据:提出行业黑话的原因
1.行业黑话厌恶真空状态,高管的目的是让业务本身听起来更启迪人心,而不是一句“用更少的成本卖更多的东西”这么简单,因此他们会用long words ,obucure jargon,and buzzwords like holistic去填补内容的空白。
jargon abhors a vacuum
Executives aims to make the business sound more inspirational than selling moer stuff at least cost.
2.管理者沉迷于“胡言乱语”还与现代经济的属性有关
When it is hard to describe what you do ,it is natural to describe what you do,it is natural to resort to imprecise terms.
3.当实际业务内容平淡无奇,人们也会使用华丽的语言去掩饰它
Overblown language is also used when the actual business is prosaic.
4.管理者使用行话是为了“立资历”
to establish their credentials
三、结语:企业黑话一旦形成,管理者就很难不使用它
The terms are ever-present in PowerPoint slides,speeches and annual reports.