Analysis of SnappyXO
Jiahao Yang 3/27
http://www.snappyxo.com
SnappyXO is a low cost, laser cut, modular, customizable, educational robot kit for engineering students. In this robot market, there’re high quality robots with high price like Lego. And there are also some low quality robots with lower price.
SnappyXO claims to seize the market segment of high quality and low price. The SnappyXO robot kit can build into any similar robots that Lego can, but it’s only 1/4 of Lego’s price, while Lego is sold at 400 dollars, SnappyXO is sold at just 100 dollars.
Engineering is a rising subject that more and more students are studying this major. Students need robotics kit in their class to help with their engineering works. By now there haven’t been a unified robotics kit in the market that every school find it affordable with good performance. So there’s a huge opportunity for SnappyXO.
To anticipate the robotics market that SnappyXO can capture, on the basic awareness of 76 million engineer students in America in 2016, according to previous researches, if SnappyXO succeed in creating a 20% of trial, 80% of availability, 70% of repurchase and 50 dollars as marginal revenue, the final market would be 425 million. though this may be an optimistic anticipation, we can still see that the market is really big and profitable.
