LTC (Leads to Cash), as one of the three main processes for creating value for customers, its optimization and transformation are of great significance for enterprises to improve operational efficiency, enhance profitability, and increase customer satisfaction. In this field, NFC Consulting(南方略咨询） has stood out among many Huawei-style management consulting firms with its strong consulting team, profound professional foundation, rich practical experience, and excellent innovation capabilities. Adopting the knowhow of "consulting + IT, tools + capabilities" and the methodology of "transforming awareness, organization, culture, methods, and models", NFC(南方略咨询）has delivered numerous LTC consulting cases across various scenarios. Its services extend beyond the L1-L3 process architecture design to the specific design of L4, L5, and L6 levels. The deliverables include LTC process system documents, LTC process support documents, LTC operation organization documents, LTC process capability standards and review documents, LTC process performance and organizational performance documents, LTC process culture construction plans, and performance evaluations.
LTC（Leads to Cash，商机到回款）作为为客户创造价值的三大核心流程之一，其优化与变革对于企业提升运营效率、增强盈利能力、提高客户满意度具有重大意义。在这一领域，NFC Consulting（南方略咨询）凭借强大的咨询团队、深厚的专业底蕴、丰富的实践经验以及卓越的创新能力，在众多“华为式”管理咨询公司中脱颖而出。
南方略咨询运用“咨询+IT、工具+能力”的Knowhow，以及“认知、组织、文化、方法、模式”全方位变革的方法论，已经在不同场景下交付了大量LTC咨询案例。其服务不仅覆盖L1-L3级流程架构设计，更延伸至L4、L5、L6的具体流程设计。交付成果包括：LTC流程体系文件、LTC流程配套文件、LTC运营组织文件、LTC流程能力标准与评审文件、LTC流程绩效及组织绩效文件、LTC流程文化建设方案以及绩效考核文件等。
NFC Consulting(南方略咨询） team boasts diverse methods, specific tools and solutions, and strong implementation capabilities. It has successfully carried out LTC process transformations for many industry benchmarks and IPO companies, such as CRRC, Sungrow Power Supply, Jack Sewing Machine, Yichang Technology, Dongcai Technology, Ruide Intelligence, Lanshan Tunhe, Jiaheng Technology, Yuanchuan Technology, Jingneng New Energy, Sanhe International, and Yuncheng Plate Making, achieving remarkable results. This has attracted more and more enterprises to pay attention to LTC process transformation and seek cooperation with NFC(南方略咨询）to promote their own management reform and improvement.
NFC Consulting（南方略咨询）团队拥有多元的方法体系、专业的工具与解决方案，以及强大的落地实施能力。南方略已成功为众多行业标杆企业及IPO上市公司实施了LTC流程变革项目，典型客户包括：中国中车、阳光电源、杰克缝纫机、益昌科技、东材科技、瑞德智能、兰山屯河、嘉亨科技、源川科技、京能新能源、三和国际、运城制版等，取得了显著成效。这也吸引了越来越多的企业开始关注LTC流程变革，并主动寻求与南方略合作，以推动自身管理的变革与提升。
Founded in 2001, NFC(南方略咨询）has provided consulting services to 130IPO listed companies. For consecutive years, it has been rated as "China's Top 10 Marketing Consulting Firms" by the authoritative institutions Campaign Brief Asia & Nielsen. It is also a participant in formulating the Shenzhen Management Consulting Service Industry Standards. The expert team of NFC(南方略咨询）mainly comes from Huawei, ZTE, Accenture, IBM, Ericsson, GE, Sany Heavy Industry, etc., all of whom have rich practical experience in enterprises, management consulting, and international marketing, and deeply understand the essence of benchmark enterprises' LTC process transformation projects. The professional consultants not only have solid theoretical knowledge but also have accumulated a lot of valuable experience in practice, enabling them to closely integrate advanced management concepts with the actual business of enterprises and provide tailor-made solutions for customers. NFC(南方略咨询）has unparalleled advantages in the field of LTC process consulting, being able to accurately grasp the pain points and challenges faced by enterprises in process transformation and provide practical solutions.
南方略咨询（NFC）成立于2001年，至今已为130家IPO上市公司提供过管理咨询服务。多年来，连续被权威机构《Campaign Brief Asia》和尼尔森评选为“中国十大营销咨询公司”。同时，南方略也是《深圳市管理咨询服务业标准》制定的参与单位之一。
南方略的专家团队主要来自华为、中兴、埃森哲、IBM、爱立信、GE（通用电气）、三一重工等，均拥有丰富的企业、管理咨询及国际市场营销实践经验，对标杆企业LTC流程变革项目的本质有深刻理解。这些专业顾问不仅理论功底扎实，更在实践中积累了大量宝贵经验，能够将先进的管理理念与企业的实际业务紧密结合，为客户提供量身定制的解决方案。
在LTC流程咨询领域，南方略具有无可比拟的优势，能够精准把握企业在流程变革中面临的痛点与挑战，并提供切实可行的解决方案。
1.Inheriting the Successful Experience of Benchmark Enterprise Huawei
1. 继承标杆企业华为的成功经验
NFC(南方略咨询) leverages the core team experience from Huawei’s Fortune Global 500 LTC (Leads to Cash) sales transformation project. This enables the firm to effectively transfer Huawei’s well-proven LTC process management philosophies, methodologies, and tools into a wide range of enterprises. By aligning these approaches with each company’s industry characteristics and actual business needs, NFC(南方略咨询) helps clients avoid detours in their transformation journey and rapidly establish a highly efficient LTC process system.
南方略咨询（NFC）充分借鉴华为《财富》世界500强LTC（从线索到回款）销售变革项目的核心团队经验，能够将华为在LTC流程管理方面经过实践验证的理念、方法论和工具有效地移植到各类企业中。通过与企业的行业特征和实际业务需求紧密结合，帮助客户避免在转型过程中走弯路，快速建立高效的LTC流程体系。
For example, during the LTC transformation project for ECHOM Technology, NFC’s expert consultants conducted over 30 in-depth workshops and more than 10 specialized training sessions under the theme “Building the World’s Strongest B2B Sales Force” across five major production bases nationwide. These included value excavation sessions, scenario-based discussions, case studies, hands-on tool exercises, cross-functional “Iron Triangle” alignment, and sales project operation coaching.
Through this process, the team successfully developed a process-oriented mindset and data-driven thinking among key personnel, enabling ECHOM to effectively implement the LTC transformation and achieve significant improvements in business performance.
例如，在为毅昌科技（ECHOM Technology） 开展的 LTC 转型项目中，南方略咨询（NFC）的专家顾问团队围绕“打造全球最强B2B销售铁军”这一主题，在全国五大生产基地组织了30余场深度研讨会和10余场专题培训，内容涵盖价值挖掘、场景化研讨、案例分析、工具实操、跨职能“铁三角”协同及销售项目实战辅导等环节。
通过这一系列工作，有效培养了关键人员的流程化思维和数据驱动理念，帮助亿科姆成功落地LTC转型，显著提升了业务绩效。
2.End-to-End Process Integration and Alignment
2.端到端流程集成与协同
The NFC(南方略咨询) team applies professional process analysis tools and methodologies to conduct a comprehensive and detailed review of a company’s entire Lead-to-Cash (LTC) process. By identifying key pain points such as process disconnects, bottlenecks, and redundancies, the team clarifies departmental roles and cross-functional collaboration responsibilities, laying a solid foundation for subsequent process optimization.
南方略咨询（NFC）团队运用专业的流程分析工具和方法，对企业的整个 LTC（从线索到回款）流程 进行全面细致的梳理与诊断。通过识别流程断点、瓶颈及冗余等关键痛点，进一步厘清各部门的职责分工与跨部门协作责任，为后续的流程优化奠定坚实基础。
For example, while serving an industrial equipment manufacturing enterprise, NFC discovered that 18 separate processes, originally scattered across seven departments, suffered from severe coordination and integration issues. Through systematic process mapping and alignment, NFC successfully streamlined and unified these fragmented procedures into a cohesive process architecture, significantly enhancing overall process continuity and cross-functional synergy.
例如，在为一家工业设备制造企业提供服务过程中，南方略咨询（NFC）发现原本分散在七个部门的 18 个独立流程 存在严重的协同与集成问题。通过系统化的流程梳理与对齐，NFC 成功将这些零散的流程整合为一个有机统一的流程体系，显著提升了整体流程的连续性和跨部门协同效能。
3.Standardization and Standardization Construction of Process System
3.流程体系的标准化与规范化建设
Based on industry best practices and the enterprise's own characteristics, NFC(南方略咨询）helps enterprises establish a standardized and normalized LTC process system. First, it integrates and aligns the end-to-end process design; second, it formulates management rules, clarifies decision points, review points, and risk control points, formulates detailed ML, MO, and MCE process operation manuals and specifications, and clarifies the input, output, operation steps, responsible persons, and time requirements of each process node. Using methodologies such as ASME (Activity Sequence Modeling) and EPC (Event-Driven Process Chain), it transforms vague business practices into precise process documents, ensuring that enterprise employees have rules to follow when executing processes and improving the consistency and accuracy of process execution. A medical device enterprise defined 214 standardized process nodes through NFC(南方略咨询）consulting, increasing the approval flow efficiency in the CRM system by 300%.
南方略咨询（NFC）基于行业最佳实践，结合企业自身特性，帮助企业建立标准化、规范化的LTC流程体系。首先，整合并对齐端到端流程设计；其次，制定管理规则，明确决策点、评审点及风险控制点，编制详尽的ML、MO、MCE流程操作手册和规范，清晰界定每个流程节点的输入、输出、操作步骤、责任人及时间要求。通过运用ASME（活动序列建模）、EPC（事件驱动流程链）等方法论，将模糊的业务做法转化为清晰的流程文件，确保企业员工在流程执行时有章可循，从而提高流程执行的一致性和准确性。例如，某医疗器械企业在南方略咨询的辅导下，定义了214个标准化流程节点，使CRM系统中的审批流转效率提升了300%。
4.Using Digital Marketing Tools for Process Optimization and Innovation
4.利用数字化营销工具进行流程优化与创新
Building on process mapping and standardization, NFC (南方略咨询) aligns the LTC process with the enterprise’s strategic goals and market demands to drive optimization and innovation. It integrates advanced management concepts and technologies—such as digital marketing tools, intelligent sales forecasting models, and automated delivery management systems—to improve process efficiency and enhance competitiveness. At the same time, through the “five transformations” of awareness, organization, culture, methods, and models, NFC empowers enterprises to break free from traditional thinking patterns and implement innovative changes to their business models and processes, enabling them to adapt to an increasingly dynamic market environment.
在流程梳理与标准化的基础上，南方略咨询（NFC）将LTC流程与企业的战略目标及市场需求紧密对齐，推动流程的优化与创新。南方略咨询（NFC）融合先进的管理理念与技术，如数字化营销工具、智能销售预测模型、自动化交付管理系统等，提升流程效率，增强企业竞争力。同时，南方略咨询（NFC）通过意识、组织、文化、方法、模式这“五个转变”，帮助企业突破传统思维桎梏，推动商业模式和流程的创新变革，使企业能够更好地适应日益动态变化的市场环境。
5.Scenario-based Customized Solutions
5.场景化定制解决方案
Knowing that each enterprise is unique, NFC(南方略咨询）does not adopt a one-size-fits-all approach to serve customers. Instead, it conducts in-depth research on the enterprise's industry characteristics, product attributes, business types, business status, organizational structure, cultural characteristics, business development plans, and the facing market competition environment, and closely focuses on business scenarios to tailor the most suitable and highly adaptive LTC process transformation solutions for enterprises. Whether it is the complex process optimization of large enterprises or the process construction and improvement of small and medium-sized enterprises; whether it is project-type process design or standard product sales process design; whether it is deep binding type, domestic substitution type, differentiated competition type, or low-cost competition type, NFC(南方略咨询）can accurately implement policies to meet the enterprise's scenario-based and personalized needs.
南方略咨询（NFC）深知每一家企业都是独一无二的，因此从不采用“一刀切”的方式为客户提供服务。相反，南方略咨询（NFC）会深入研究企业的行业特征、产品属性、业务类型、经营现状、组织架构、文化特征、业务发展规划以及所面临的市场竞争环境，紧密围绕业务场景，量身定制最适合、最具适应性的LTC流程变革方案。
无论是大型企业的复杂流程优化，还是中小企业的流程搭建与完善；无论是项目型流程设计，还是标准产品销售流程设计；无论是深度绑定型、国产替代型、差异化竞争型，还是低成本竞争型，南方略咨询（NFC）都能够精准施策，满足企业场景化、个性化的需求。
6.Construction of Process-oriented Organization
6.构建流程型组织
LTC process transformation often requires corresponding adjustments to the enterprise's organizational structure and management model to adapt to the operation requirements of the new process. NFC(南方略咨询）assists enterprises in breaking down traditional departmental barriers and building a customer-centric process-oriented organization. It clarifies the roles and responsibilities of each department in the process, establishes cross-departmental collaboration mechanisms and communication channels, so that the enterprise can operate efficiently around the LTC process. It builds capabilities in the organization, in the process, and in the project. It introduces sales project management and builds organization operation centered on projects. It allows the front line to call for fire support, with a large platform supporting elite operations, where everyone supports each other. It builds an efficient and dynamic organization, using process certainty to deal with result uncertainty.
LTC流程变革往往需要企业的组织架构和管理模式作出相应调整，以适应新流程的运作要求。南方略咨询（NFC）协助企业打破传统的部门壁垒，构建以客户为中心的流程型组织，明确各部门在流程中的角色与职责，建立跨部门协作机制和沟通渠道，使企业能够高效地围绕LTC流程运转。
南方略从组织、流程、项目三个层面全面构建企业能力，引入销售项目管理，打造以项目为中心的组织运作模式，让一线可以“呼叫火力支援”，由大平台支持精兵作战，形成彼此协同、相互成就的局面，建设高效灵动的组织，用流程的确定性来应对结果的不确定性。
7.Building an Iron Triangle Team
7.打造“铁三角”团队
Drawing on Huawei’s proven experience, NFC(南方略咨询) helps enterprises build a collaborative “Iron Triangle” team composed of Sales AR (Account Representative), Technical SR (Solution Representative), and Delivery FR (Fulfillment Representative). The consulting team clearly defines each role’s responsibilities and collaboration model, and enhances cross-functional synergy through targeted training and hands-on simulations. This Iron Triangle structure enables teams to respond quickly to customer needs and deliver integrated, end-to-end solutions—significantly improving both customer satisfaction and project success rates.
借鉴华为的成熟经验，南方略咨询（NFC）帮助企业构建由销售AR（客户经理）、技术SR（解决方案专家）、交付FR（履约代表）组成的协同“铁三角”团队。咨询团队为企业明确各角色的职责分工及协作模式，并通过有针对性的培训与实战演练，强化跨职能协同配合。
这种铁三角架构能够让团队快速响应客户需求，提供一体化、端到端的解决方案，显著提升客户满意度和项目成功率。
8.Personnel Capacity Training and Improvement
8.人员能力培训与提升
The greatest value of NFCconsulting(南方略咨询） services lies in "consulting + IT, tools + capabilities". To ensure the smooth implementation and effective operation of LTC process transformation, NFC(南方略咨询）provides comprehensive personnel capacity training and battles for enterprises, including *LTC Sales Process Transformation from Lead to Payment*, *Eight Steps for Key Account Development*, *Iron Triangle Operation Mechanism Based on LTC Process*, *Competition Strategy Based on LTC Process*, *Lead Management Based on Market Insight*, *Customer Relationship Management and Planning*, *Nine Winning Strategies*, *Pre-bid Guidance*, and other sales skills training, project management training, customer relationship management training, process operation training, etc. According to the needs of iron triangle positions, personalized training courses are customized. Through various training methods such as theoretical explanation, case analysis, simulation drills, and group PK, it improves employees' understanding and application capabilities of new processes, new tools, and new methods, and cultivates employees' process thinking and data awareness, so as to build a high-quality talent team for enterprises that meets the requirements of LTC process transformation.
南方略咨询（NFC）的服务最大价值在于“咨询 + IT、工具 + 能力”。为了保障LTC流程变革顺利实施与有效运行，南方略咨询为企业提供全方位的人员能力培训与实战，包括《从线索到回款的LTC销售流程变革》《大客户开发八步法》《基于LTC流程的铁三角运作机制》《基于LTC流程的竞争策略》《基于市场洞察的线索管理》《客户关系管理与规划》《九大制胜策略》《投标前引导》等销售技能培训、项目管理培训、客户关系管理培训、流程操作培训等。
并根据铁三角岗位的不同需求，量身定制个性化培训课程，通过理论讲解、案例分析、模拟演练、小组PK等多种培训形式，提升员工对新流程、新工具、新方法的理解与应用能力，培养员工的流程思维与数据意识，从而为企业打造一支符合LTC流程变革要求的高素质人才队伍。
9.Full-process Services and Continuous Empowerment
9.全流程服务与持续赋能
NFC(南方略咨询）provides customers with not only a set of process design solutions but also full-process services covering consulting, training, and landing guidance. In the project implementation process, it adopts the "expert consultant + golden seed dual-wheel drive" to cultivate a group of golden seeds for the enterprise, including AR golden seeds, SR golden seeds, and FR golden seeds. By organizing many sales capability empowerment trainings, it provides enterprise employees with corresponding tools and templates to help them quickly understand and master new processes and methods, ensuring that the transformation can be smoothly implemented within the enterprise. At the same time, it establishes a long-term landing guarantee mechanism, starting from multiple levels such as organization, IT, mechanism, incentive assessment, leadership promotion, and training, to continuously empower the enterprise and ensure the long-term effective operation of LTC process transformation.
南方略咨询（NFC）不仅为客户提供一套流程设计方案，还提供覆盖咨询、培训、落地辅导在内的全流程服务。在项目实施过程中，采用“专家顾问 + 黄金种子双轮驱动”的模式，为企业培养出一批黄金种子，包括AR黄金种子、SR黄金种子、FR黄金种子。通过组织多场销售能力赋能培训，配套提供相应的工具和模板，帮助企业员工快速理解并掌握新的流程与方法，确保变革能够在企业内部顺利实施。
同时，南方略咨询还从组织、IT、机制、激励考核、领导推动、培训等多个层面入手，建立长期的落地保障机制，持续为企业赋能，确保LTC流程变革长期有效运行。
10.Case: LTC Process Transformation Practice of Dongcai Technology During its development.
10.案例：东材科技LTC流程变革实践
Sichuan Dongcai Technology Group Co., Ltd. realized that there was a shortcoming in the marketing system of "focusing on execution and neglecting planning", with too high a proportion of existing customers and insufficient new customer development, and the business process control was concentrated on the back end of order execution, and the front-end lead management, business opportunity conversion, and other links needed to be optimized. In order to improve marketing efficiency and achieve digital transformation, Dongcai Technology officially launched the LTC sales process design transformation consulting project in cooperation with NFC(南方略咨询).
在发展过程中，四川东材科技集团股份有限公司意识到，其营销体系存在“重执行、轻策划”的短板，客户结构中过度依赖存量客户，新客户开拓不足，且业务流程管控主要集中在订单执行后端，前端的线索管理、商机转化等环节有待优化。为了提升营销效率、实现数字化转型，东材科技正式携手南方略咨询（NFC）启动了LTC销售流程设计变革咨询项目。
Consulting on April 11, 2025. In the project, the consulting team of NFC(南方略咨询）first carried out in-depth research and analysis on the marketing status of Dongcai Technology and had many communications and exchanges with the company's management and marketing team. On this basis, it formulated an LTC process transformation plan that conforms to the actual situation of Dongcai Technology. The plan focuses on building a digital foundation, transforming fragmented experience into a standardized system through end-to-end process reconstruction; driving organizational evolution, promoting the transformation from functional fragmentation to process integration, and strengthening the collaboration of the "iron triangle" team; improving marketing capabilities, optimizing key links such as lead management and business opportunity conversion, and improving the market development capabilities and customer service levels of the sales team.
在2025年4月11日咨询项目启动后，南方略咨询的项目团队首先对东材科技的营销现状进行了深入调研与分析，并与公司管理层及营销团队进行了多轮沟通交流。在此基础上，制定出符合东材科技实际情况的LTC流程变革方案。该方案主要聚焦三大方向：一是夯实数字化基础，通过端到端流程重构将零散的经验沉淀为标准化体系；二是驱动组织演进，推动从职能割裂向流程一体化转型，强化“铁三角”团队协作；三是提升营销能力，优化线索管理、商机转化等关键环节，增强销售团队的市场开拓能力与客户服务水平。
In the project implementation process, NFC(南方略咨询）helped Dongcai Technology employees deeply understand the significance and methods of LTC process transformation and cultivate employees' process thinking and data awareness through various forms such as organizing special discussions, training, and battles. At the same time, it established a series of guarantee mechanisms, such as process legislation, process law enforcement, process accountability mechanisms, and LTC landing horse racing mechanisms, reward and assessment mechanisms, etc., to ensure that the transformation plan can be effectively implemented within the enterprise. Through cooperation with NFC(南方略咨询）, Dongcai Technology is gradually optimizing the marketing process, improving the lead conversion rate and customer satisfaction, and laying a solid foundation for the enterprise to open up new growth space in the new material field.
在项目实施过程中，南方略咨询通过组织专题研讨、培训、实战演练等多种形式，帮助东材科技员工深刻理解LTC流程变革的重要意义及方法，培养员工的流程思维和数据意识。同时，还为企业建立了一系列保障机制，如流程立法、流程执法、流程问责机制及LTC落地赛马机制、奖励考核机制等，确保变革方案在企业内部有效落地。通过与南方略咨询的合作，东材科技正在逐步优化营销流程，提高线索转化率和客户满意度，为企业在新材料领域开辟新的增长空间奠定坚实基础。
11.Helping Chinese Enterprises Go Global Upholding the mission of "Enable China brand to global brand".
11.助力中国企业走向全球，践行“让中国品牌成为世界品牌”的使命
Guided by its mission to “Enable China brand to global brand”,NFC is committed to fully leveraging its professional strengths in LTC process consulting to help more Chinese enterprises enhance their management capabilities and global competitiveness. By delivering world-class management consulting services tailored to globalization, NFC aims to empower Chinese companies to build influential brands in international markets. In doing so, it supports the transformation of Chinese enterprises from “Made in China” to “Created in China” and “Branded in China,” contributing meaningfully to the high-quality development of China’s economy.
南方略咨询（NFC）秉持“让中国品牌成为世界品牌”的使命，致力于充分发挥其在LTC流程咨询领域的专业优势，帮助更多中国企业提升管理能力和全球竞争力。通过提供面向全球化的世界级管理咨询服务，南方略咨询助力中国企业在国际市场上打造有影响力的品牌，推动中国企业从“制造在中国”迈向“创造在中国”、“品牌在中国”，为中国经济的高质量发展贡献力量。
About Us 关于我们
🔥 24 Years of Systematic Marketing Expertise!
🔥 Served 130 IPO-listed Enterprises!
🔥 Experts from Fortune 500 Companies!
🔥 Gathering Core Transformation Members from Huawei!
NFC Consulting【南方略咨询】—Pioneer and Leader in Systematic Marketing with 24 Years of Practical Consulting Experience!
Consistently recognized by authoritative institutions as a "Top 10 Marketing Planning Agency" and "Top 10 Marketing Consulting Agency"! With offices in Shenzhen, Chongqing, Shanghai, Beijing, Dongguan, and New Media, we have served over 1,000+ enterprises, including 130 IPO-listed companies!
Our Services Include:
Marketing Consulting & Training, Marketing Planning, Brand Strategy, Strategic Consulting, Human Resource Management Consulting, Compensation & Performance Management Consulting, Enterprise Digital Transformation, and Comprehensive Business Management.
Commitment to Excellence:
On-site consulting support, guaranteed implementation, and quantifiable results.
🔥 24年系统营销实战经验！
🔥 130家IPO企业服务实践！
🔥 专家来自世界500强企业！
🔥 汇聚华为核心变革成员！
南方略咨询——24年咨询实践经验，系统营销开创者与引领者！连续多年被权威机构评为“十大营销策划机构”、“十大营销咨询机构”！现有深圳、重庆、上海、北京、东莞、新媒体6家分公司，至今服务过企业超1000+家，IPO企业130家！南方略咨询服务模块涵盖:营销咨询培训、营销策划、品牌策划、战略咨询、人力资源管理咨询、薪酬绩效管理咨询、企业数字化转型、企业管理等，驻企辅导、咨询效果落地保障、交付成果数据量化！
we have served 130 IPO-listed companies 24年咨询服务了130家IPO上市公司
