Bruce Petter has not always been an executive. He started his career pumping petrol at a filling station, as he explains: "After I left the army, my friend's father, who was Managing Director of petrol company, recommended that I go into the oil industry. My great-uncle was running our own family petrol company, and I learnt the ropes at a petrol station. I subsequently married the daughter of the Marketing Director but this did not make for the happiest of scenarios. Depending on which side of the family they came from, my relatives thought I should support either my great-uncle or my farther-in-law, so I decided the time had come for me to leave the warring factions to fight it out among themselves and move on."

Bruce Petter不总是一直都是高管。他解释说，他的职业生涯开始于加油站加油,"当我退伍后，我朋友的父亲是一位石油公司的总经理，他建议我进入石油行业。我的伯祖父当时正在经营的我们自己家族的石油公司，因此我在加油站学习到了一些基础知识。我后来娶了营销总监的女儿，但是那不是一个最幸福的篇章。我的亲戚们认为我应该支持我的伯祖父或者我的岳父，这取决于他们来自家族的哪一方，因此我觉得对我是时候离开产生摩擦的双方家庭，自己独自前行了。"

He became founding Director of the Petrol Retailers Association. But after a few years he decided, "I was getting to the stage where I wanted to move on again, so when I heard about the Management Consultants Association(MCA) post, I applied."

他成为了石油零售商协会的创始人。但是很多年后他决定，"我已经到了想要继续前行的阶段，因此，当我得知管理顾问协会(MCA)的职位时，我就申请了。"

He was aware that the selection process for the head of any trade association would, by definition, be protracted because of the difficulty of getting very busy people with mainstream business interests together. The association had 30 member companies at the time, representing a large proportion of the best-known names in the sector, and "they all wanted to have a look at this individual who had applied to represent their interests, so I saw an awful lot of the membership."

他意识到，从定义上来讲，任何一个行业协会的会长的选择过程都将是漫长的，因为很难把非常忙碌的具有主流的商业利益的人聚集在一起。那时候这个协会有30个会员公司，代表了当时该行业的最知名公司的很大一部分，"他们都想要看看这个申请代表他们利益的人是谁，因此我见到了很多会员。"

His principal area of expertise, he feels, is in running a trade association and the briefing that he has been handed suggests that this will be of prime value. "If you were to ask me if I was ever going to be an expert management consultant, the answer would be no. But I am, I hope, able to articulate their views, to push through policies they want to see in operation and to improve their image. I hope to make management consultancy a powerful voice in government and industry."

他认为，他们的主要专场领域是经营一家行业协会，而他提交的他的详细介绍表明这是他最有价值的部分。"如果你问我是否我将要成为一个专业的管理顾问，答案可能是不，但是我希望我能够表达我的观点，推动他们想在运营中看到的政策并改善他们的形象，我希望管理咨询在政府和行业中发出强有力的声音。"

The President of MCA confirms what landed Petter the job. "We saw a lot of people, but there were three things in particular that impressed us about Burce. His experience of running a trade association was key and it seemed to us that he had a good understanding of how to relate to and inspire a membership made up of very busy partners, often in very large but also some very positive views in this area."

MCA的会长证实了是什么让Petter得到了这份工作。"我们见了很多人，但是有3个特别的地方让我们对Bruce印象深刻." 他的管理行业协会的经验是关键，在我们看来，他很了解如何与非常忙碌的合作伙伴建立联系并激发他们成为会员，在这个领域通多并且非常积极的观点。

So, Mr Petter has taken over from retiring Director Brian " Rorke, and a change of mood is now in the air. O'Rorke was at the helm for 13 years and his successor is reticent when it comes to predicting how his own approach will differ "Brian did a magnificent job of sustaining the Association, of holding it together through thick and thin." I detect a "but" in his voice. But? "I think if you ask anybody who or what the MCA was under his direction, the temptation would be to say "Brian O' Rorke". Petter feels his own style will be very much determined by the objectives of the members: he seems himself as a channel for those aims. "I don't want the MCA to be perceived as Bruce Petter's empire, but rather the members' empire," he says. Mr. Petter clearly has a difficult task ahead, but many of his staff will welcome a more open, modern style and there's every indication he will be a success.

因此，Mr. Petter已经从即将退休的董事Brian O‘Rorke接任，一股改变的氛围正悄然发生。O'Rorke 已经掌舵13年了，他的继任者在对预测他自己的做法和Brian有什么不同是却三缄其口。"Brian做了一件了不起的工作，维持了这个协会，并把他们团结在一起。" 我从他的声音里听出了"但是"，但是？"我想如果你问任何人在他的领导下MCA是谁或是什么，你可能会说"Brian O'Rorke。""Petter感到他自己的风格将由整个会员们的目标决定：他把他自己看作是实现这些目标的一个渠道。"我不想MCA被认为是Bruce Petter的帝国，而是所有成员们的帝国。"他说，Petter的前面有一个非常困难的任务，但是很多他的员工将欢迎一个更加开放，现代的风格，有迹象显示他将会取得成功。