商业模式新生代

商业模式描述了企业如何创造价值、传递价值和获取价值的基本原理
商业模式创新是为公司、客户和社会创造新的价值。全新的商业模式会取代陈旧的商业模式。
商业模式框架
- customer segments
  - mass market/ niche market/ segmented/ diversified/ multi-sided platforms
- value proposition 价值主张
  - 描述了为特定客户细分创造价值的系列产品和服务。是客户转向一个公司而非另一个公司的原因。它解决了客户困扰，或满足了客户需求。
  - newness/ performance/ customization/ getting the job done/ design/ brand/status/ price/ cost reduction/ risk reduction/ accessibility/ convenience
- channels
  - 用来描绘公司是如何沟通、接触其客户细分而传递其价值主张
  - 直销/非直销
  - 自有渠道/合作伙伴渠道
- 客户关系 customer relationships
  - personal assistance
  - self-service
  - automated service
  - communities
  - co-creation
- revenue streams
  - asset sale
  - usage fee
  - subscription fee
  - lending/renting/leasing
  - licensing
- key resources
  - physical
  - intellectual
  - human
  - financial
- key activities
  - production
  - problem solving
  - platform/ networking
- key partnership
- cost structure
  - cost driven/ value driven
  - fixed cost/ variable cost/ economies of scale/ economies of scope
    
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