-SWOT Analysis
A SWOT analysis is a step-by-step process used to evaluate a product, industry or even a person.
The first step in a SWOT analysis is identifying the objective or goal of the business project. The next step is identifying the favorable and unfavorable things that could affect that objective, both internally and externally . This means identifying the strengths, weaknesses, opportunities and threats (SWOT) to whatever is being analyzed.
Strengths are what give the business or project an advantage. It could be high quality products. Weaknesses are what put the business or project at a disadvantage – for example, outdated software. Opportunities are things that the business could use to its advantage – for instance, a lack of competition in Africa. Threats are things that could cause problems for the business. This could be something like a new, advanced product from a competitor.
SWOT is a very important process for analyzing a company's situation to help planning be more effective. It might even tell planners that a project is not possible and cause a complete change in plans. Success depends on many things, and SWOT can be a very valuable tool in achieving that success.
-优势，劣势，机会和威胁
分析你们公司的形势的一种常见方法是看你们的优势，劣势，机会和威胁。
Our major strength is the quality of our software. 我们的主要优势是我们软件的质量。
Our most serious weakness is that we're only in the UK. 我们最严重的弱点是我们只在英国。
The biggest threat we face is from Omniplex Megacomputers. 我们面临的最大威胁来自 Omniplex Megacomputers。
We have a tremendous opportunity to expand overseas. 我们有一个巨大的向海外扩张的机会。
-开始讨论
用这些表达方式来引出主题，开始讨论和陈述任何限制。
OK. We're here to discuss our market and competition. 好的。我们在这里来讨论我们的市场和竞争。
We only have 30 minutes, so we should get going. I'll take notes. 我们只有30分钟，所以我们应该开始。我来做笔记。
-从一点移向一点
这是一些引出讨论要点以及从一点移到另一点的表达方式。
Let's start by discussing strengths. 让我们先来讨论优势。
Let's move on to threats. 让我们继续谈威胁。
OK. So where are our opportunities? 好的。那么我们的机会在哪里？
-下几步和结束
这些表达方式会帮助你陈述下几步并结束讨论。
What are our next steps? 我们的下几步是什么？
I'll follow up with Sunset and email you a summary of the discussion. 我会和日落跟进然后发邮件给你们一个讨论的总结。
Great meeting! Thanks, everyone. 会开得很不错！感谢，各位。
