标志是打印字，符号在可打印介质的任何图形设计。它是由一个公司或个人完成。标志是大多的组织或图形符号，标志或图标的名称。标志设计是平面设计的一个重要领域涉及到大量的创造力。虽然这不是一件容易的事，但是可以通过不断的练习帮助人们掌握标志设计的艺术。标志设计必须传达超过它的外观的意义。它必须是简单的，必须快速唤起观众的响应，使用户易于理解。
颜色在标志设计中是一个重要因素。它有助于区分不同的品牌，公司，主题和情感。颜色对公司的成功有着巨大的影响。选择合适的字体标识是保持公司的标题记在心里必不可少的因素。字体可以根据个人喜好和它的曾经与品牌的选择来设置。字体传达不同的含义和感情。这也代表着公司的样子。标志必须是独一无二的，能够区别于其他品牌，必须容易留在记忆中。
标志必须被设计在看起来不错的纸，广告，衣服和互联网上。他们必须象征着公司传达的讯息给客户。标志是永恒的，而且必须能够引起消费者和品牌之间的共鸣。标志可以在任何Photoshop软件被设计。
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