几段很好的文字，引用自SOCIAL Marketing to the Business Customers
**Cover of the book**
**Paul Gillin**
**Eric Schwartzman**
You need to be part of ONLINE CONVERSATIONS because they happen WITH or WITHOUT you.
You have NOTHING to lose by getting involved. At least that way you are in the game.
Every time you think you have your plan down, the landscape CHANGES.
Unfortunately, few companies are apple. In today's crowded, noisy market, companies that choose not to talk to their constituents are quickly forgotten.
You need to think big. You need to infuse the value of social media across the enterprise for sustainable differentiation.
Business tend to speak in terms of solutions while customers speak in terms of problems.
