Apple’s ambitions to go head to head with Netflix and create its own lineup of exclusive movies and TV shows has long been the subject of much chatter and speculation.

But its first original TV project might sound more like a marketing campaign than a blockbuster production.

go head to head with 并驾齐驱

lineup 阵容 

exclusive movie and tv shows 独立的电影和电视剧

exclusive adj.专有的 额外的 独立的 n 独家新闻 专有新闻 

chatter and speculation 流言和猜测

marketing campaign 市场行为 

blockbuster production 风靡一时的产品

apple ambitions to go head to head with Netfix and creat its own exclusive movies and tv shows has loog been the subject of much chatter and speculation .

but its first original TV project might sound much more like a marketing campaign than a blockbuster production