视频链接：https://www.bilibili.com/video/av50654321
in flowery language 用美妙的语言
today, with constant flow of information, it is easy for people to get overwhelmed. 伴随着源源不断的信息浪潮，人们很容易淹没其中。
the importance of professional writing
email
memo
report
Before writing, you should remember that the content and structure of your writing all depends on who you are writing for. (写作是一个产品，那么用户至上)
how to write professionally
1. conduct audience analysis-->influence
2. craft a persuasive argument
based on logos （符号）, ethos（精神）, and pathos（情感）
3. make audience more involve
trust
impact to the audience
essential details
corporate writing
watch for redundancy, time is money
5W1H
tips
make points (3 key points you want your audience remember)
put your key points to the first place
use more active voice（主动语态）, be confident
format also counts：headers-->chunks
proof your writing, check your spelling, grammar and miscommunications
summary
