【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 1（V）对话 Analyzing Market Share
黑男 Lucas
白男 George
Lucas:
Hey George. Are you busy?
George:
Not at all, Lucas. What's on your mind?
Lucas:
I wanted to ask you some questions about a research report I just read.
It's about the luxury market in India.
George:
Sure. What would you like to know?
Lucas:
The report says the luxury market is growing rapidly,
with more money being spent than ever before. 【填空】【朗读】
【选择】-What is the research report about? -It's about the luxury market in India.
【选择】-How much money is being spent in the luxury market? -more than ever before
For example, from 2015 to 2016, the industry saw a growth rate of about 35%.
George:
Well, India's upper middle class has been growing,
which means more people have money to spend on luxury items.
Lucas:
Yeah. And some companies have seen higher sales than ever before. 【填空】【跟读】
【选择】-How have sales been for some companies in the market? -Higher than ever before.
【跟读】The luxury market in India is growing rapidly.
For example, the company Trendi had a steady sales growth rate of about 9% from 2015 to 2016.
And yet, Trendi's market share decreased from 7% to about 5% over the same period. 【填空】
Why is that?
George:
Well, you can't only consider the revenue generated by Trendi.
You need to compare it with sales for the luxury industry as a whole.
【选择】-What happened to Trendi between 2015 and 2016? -Sales increased, but its market share decreased.
【选择】-How much did Trendi's market share decrease from 2015 to 2016? -2%
Lucas:
Do you mean dividing Trendi's total sales revenue by total industry sales?
George:
Yes. Also look here.
In 2015, Trendi grew by 8%, and the industry grew by 32%.
In 2016, the industry grew by more than 30%,
while Trendi's sales only increased by 9%. 【填空】
In other words, Trendi wasn't keeping pace with the industry. 【跟读】
【选择】-How is a company's market share calculated? -dividing its total sales by total industry sales.
【选择】-Why do Trendi's total market share decrease? -The industry grew faster than Trendi's total market sales.
【选择】-What does he need to compare Trendi's revenue with? -the total sales of the industry
【朗读】Even though it had steady sales growth, its market share decreased in the same period.
Lucas:
So while Trendi was gaining sales, it was actually losing ground in the market? 【填空】
George:
Exactly.
I think Trendi has to change its business strategy to appeal to new customers. 【填空】
Lucas:
How might it do that?
George:
By diversifying its product line or appealing to new demographics, it might be able to reclaim some of its market share.【填空】
【选择】-How could Trendi appeal to new customer? -By developing new products.
【选择】-If Trendi appealed to new demographics, ... it might improve its market share.
But we'll have to wait and see.
I'm not Trendi's CEO, after all.
Lucas:
Hmm... The market's really getting competitive.
I'm excited to see what Trendi will do next.
George:
Me too.
【选择】-How does he feel about Trendi's future? -excited
【选择】-How will Trendi change it strategy? They don't know yet.
【朗读】He is excited to see what they will do next.
