1、Hire Top Down After the first 10 people
最开始10人以后，团队扩张就先招募领头的人。
2、Invest in Design (Team or Agency ) from Day One
从第一天开始就要投资设计，给公司最好的门面和形象，通过设计
3、Be tied to your vision or problem statement but not to your approach
对于目标和愿景坚定，然而手段要灵活
4、Define customer personas up front and segment by pain and needs
痛点和需求，用户画像与所在市场空间要进行定义
5、Focus on a single pay or a single persona first
首先聚焦于一处
6、Do less, but do it better, especially in product sales and marketing
少做一点，做好一些，尤其是在销售和市场环节
7、Start competing in a red ocean but redefine the market as a blue ocean
从红海市场开始，重新定义出一个蓝海的市场
8、Don't rely on a single lead source driven by high demand and limited supply
不要依赖“高需求和低供给”就作为为主要动力
9、See your platform as multiple products not multiple features
将你的平台视为多个产品，但并非多个特点/功能（保持产品的简洁、易用、突出）
10、Hire product managers with strong domain experience
招募具有强烈的相关经验的产品经理
11、Run a 6 months (minimum) beta version and nail your USP before you go live
至少做6个月的封闭测试，当产品推出市场的时候已经有了非常精准的USP，独特卖点，我也知道该怎么卖它了
12、Go for fewer customers and a much higher ACV
追寻少量用户和更高的单个用户价值
13、Tie a good amount of everyone's bonus to consumer success metrics
将大家的奖金和分红很大一部分全部关联到客户满意度相关指标
14、Build an open platform from day one (RESTful API, also consumed internally)
从第一天开始就寻求打造一个开放平台，大量的API
15、Be patient and work on a 5/7/10 year timeline — ignore competitors and focus on the market opportunity not feature wars
耐心和长远准备好5至7至10年的工作，忽略竞争对手，专注于市场机会但并非功能竞争
16、Listen to your gut more, especially when it comes to people — assume all resumes are B.S. and back channel at least 5 people who worked with, for and above each candidate
更有胆量，尤其是在人的方面，简历都是bullshit，每一个岗位至少看过5个人
17、Listen to the entire organization (especially those in daily contact with clients) in a way that scales as you grow
听取整个组织的建议，长得越大仍然能够去倾听的方式，尤其是在一线和客户打交道的人
18、Build a customer advisory board who are incentivized to provide valuable feedback often
建立用户建议委员会，并提供激励使用户愿意提供更有价值的反馈
19、Amplify the brand by building and remunerating a team of influencers
找到一帮富有影响力的人，共同打造一个高端优质的品牌形象，扩散品牌影响力
20、Understand the 4 styles of leadership and use each effectively depending on the person you’re leading
了解4种不同的领导风格并且按需运用：
4种领导风格分别是：
Control. At the beginning of a team’s life or your tenure as the team leader, when you do not yet have the insight into the team’s capabilities, the right approach is to exert authority and control. It is far easier to start tight and loosen control as needed.——直接带领式
Coach. Where team members are more skilled, shift to guiding the team, giving critical advice at key moments. While coaching your whole team, remember you are first and foremost coaching people. Tailor your approach to each individual and their particular needs; find an approach that works for them.——间接教练式
Consult. Have the confidence to recognize when and where you might not have the right answer. If you believe your team may know best, invite discussion and ask the right questions. You are looking to support your team and encourage them to take greater responsibility for future action.——给予建议
Collaborate. When the team is performing effectively, effective team leaders know when to get out of the way and hand over the remote control to the team. In this style of leadership, you will increasingly be collaborating as a first amongst equals in a web of mutual accountability. —— 放手协作
21、Know which stage your company is in (product market fit, getting ready to scale or scaling) and only read books/blogs related to that stage
清楚地知道目前公司所处的阶段和状态：找到Product/Market Fit，准备好开始Scale，还是仅仅在阅读相关的书籍和博客
22、Make sure all senior leaders have their own executive coaches
确保整个管理层的每一个人都有他们的执行团队coach
23、Listen to and respect opinions, but realize they’re just opinions
倾听并尊重不同意见，但知道它们只是意见
24、Don’t be emotional about the business — balance an intense focus on work with family, friends and fitness
面对工作不要太emotional attach，找到一个在工作中能够拥有家庭、朋友和健康的好办法，毕竟我们要走的是5-10年的长路。
25、Realize no one cares as much as you do, and that’s OK
没人像你这么在乎这件事情，这是可以理解的，释怀。
26、Fire fast and be less forgiving of mistakes, especially in departments that are measured with raw numbers, like sales and marketing
在要求绩效的部门，要迅速炒人，宽容要少，逼着大家完成任务
27、Don’t speak at conferences — they’re a massive waste of time
不要在任何论坛上发言，浪费时间
28、Don’t assume everyone has honest intentions just because you do
不要假设每个人都有诚实的意图，仅仅因为你也如此（防人之心不可无）
29、Don’t beat yourself up because you make mistakes
不要因为犯错误而否定自己，犯错误才是好事情
以下是，我还会接着做的事情：
1、Bootstrap to a MSP then raise a round as soon as you achieve product market fit
通过MVP找到PMF后，迅速融资一轮
2、Recognize people for their achievements in front of the whole company on a regular basis
每一周在全公司面前表扬每一个人所取得的成就
3、Solve a problem you’ve personally experienced and that you could work on for the next 7–10 years
解决你自己遇到的，而且未来7-10年想要去持续努力的问题
4、Create a culture that’s different, unique and feels like the founder(s) of the company
建造一种与众不同的，创建者文化
5、Constantly ask yourself “who is the BEST person in the world to help me solve X?” and reach out to ask for help — know you can’t fix everything on your own
不断问，谁能够帮我做完这件事情，找到他，求帮忙
6、Negotiate hard on valuation to keep as much equity as possible, all the time — give way on terms before equity
在估值和期权上要特别强硬。稳住，保住，绝不轻易松口。
7、Early on, raise money from investors who have “been there, done that” — don’t take money from “spreadsheet VCs” because they only understand numbers
从已经做过这件事情的人那里融钱先。
8、Hire the best people, regardless of where they are and incentivize them heavily with equity
用最大的激励找到最好的人
9、Personally answer as many support inquiries as you can for the first year
第一年自己去回应所有客户问题
10、Own the product for the first year or two to make sure your vision is in the team’s DNA
自己着力于产品层面在第一年和第二年中，保证你的vision愿景注入整个团队的DNA
11、Know who your real competitors are and pay attention but don’t let them distract you from your original vision
知道你真正的对手是谁，密切观察，但是保持自己的节奏
12、Be the face of your company and learn how to speak in front of large crowds
在公众场合，公开演讲，为公司代言
13、Be confident hiring people who are twice your age and realize the only place age is a barrier is in your head
招募年龄是你两倍的人时候也一样举重若轻，年龄根本就不是问题
14、Celebrate the good times but be brutally honest with everyone when things aren’t going well — and share your plan to get things back on track fast
庆祝好的成就，但当事情不顺利的时候，非常直白的告诉大家，并且也分享让事情变好的计划所在
15、Communicate your vision until you’re blue in the face, then keep talking about it
向人们诉说你的愿景直到脸都绿了，然后继续说，的确是我的作风。
16、Do what you’re good at and delegate everything else to people who are much, much, much smarter and more experienced than you are
知道你自己的强项，然后把其他的所有事情都交给更聪明、更有经验的人去做，yes that's true
17、Know when it’s time to hire someone to replace you — get a deep understanding of your skills and passions and hire that person before you top out
知道什么时候应该找人来替代你了，从而对自己的技能和热情有更深的理解，找到替代者，在你被替代之前，自己的主动革命
18、Own the culture and continually shape what it means, reinforce why it’s important and fire anyone who breaches your core values
拥有、塑造企业文化及内涵，强化其重要性，解雇任何一个违反你价值观的人
19、Have zero optionality — no “side project”, no job to fall back on, no plan B. Put your entire life into the company for 2 years then put your head up to assess where you are, how you’re going and decide if it’s time to crank it up or call it a day
全力以赴去完成，根本没有其他想法，也没有其他选择
20、Be good at pitching your vision and answering tough questions when you’re on the spot
要善于宣传你的愿景，并准备好回答难搞的问题
21、Be a genuinely caring person and try to change the world from a place of humility, humbleness and honesty
成为一个内心真正有关怀的人，用一种诚实、谦卑、低调的方式，改变世界。
