Tool：CMFT Model

Usage scenario：

1，How can start-ups explore business models and avoid blindly burning money?

2，How to improve the commercialization thinking of the product team？

Step1：Brief description and review of past products (business scenarios, users/users, main functions of products, etc.)

Step2：Business Roadshow Empowerment Appreciation Course, appreciate excellent roadshow videos through the Internet, and master the key points of commercial roadshow   

C：Customer value

a, is there enough sinking customer research to verify and support the conclusion, and have you talked to customers about theircurrent situation, pain points and demands? 

b. Is there this product, and what are the differences for customers? Is it possible to do extraction and generalization?

c. What are the selling points of the product? Is it focused on solving the most critical customer needs?

d, which customers have expressed their demand for the product, and what is the starting point for deciding their purchase of the product? What are our selling points?

e. Who else are our potential customers? How to connect with them?

M：Marketization potential

a. Product and market fit: Is the product needed by the market?

b. Marketization and general capabilities: if not, is there a part that can be marketed?

c. Market space: what is the size and growth potential of the industry market? How did it come about?

d. Income space: how to make money? What is the time plan?

F：Feasibility assessment

A. If so, what is the technical difficulty and input cost required?

b. Do you have the required personnel and experience? If not, list external resources and budgets?

c, Is there a similar product on the market and what are our advantages?

d. What are the project risks? How can these risks be avoided or minimized?

T：Team

a. What is the relationship between the founding team members and how long have they known each other? Have you worked together on a project before?

How much money or how much has your founding team invested in this project so far? Who is working part-time now and when will itbe full-time?

c. What is the team structure?

d. What is the style of a 4D assessment leader? Are the temperaments of the personnel complementary?

Step3：

Usage scenario1：If you start a business as an individual, you can complete the business plan after self-examination through Step2.

Usage scenario2：If the team is going to be empowered, internal roadshow simulation sand table training can be organized.