Introduction

With the continuous strengthening of the trend of economic globalization, the business cooperation between countries is increasingly close, and the amount of international trade is increasing day by day. If there is trade, there will be business negotiations. As a special form of interpersonal communication, business negotiation involves the communication and contact between different regions, different nationalities and different cultures. Differences in different regions, nationalities and countries will affect the thinking, negotiation style and behavior of negotiators, thus affecting the whole negotiation process. As two important countries in the world, China and the United States have more and more business contacts. Especially after China's entry into the WTO, the communication between China and the United States in various levels of business negotiations is more frequent than before. However, China and the United States have different styles in negotiations, which are deeply rooted in their respective cultures. The differences are caused by the different values and ways of thinking of negotiators from both sides who come from two different cultural backgrounds. Sometimes, despite the good faith of both sides, the final result may not be satisfactory. International business negotiation and culture are inseparable, cultural differences lead to communication barriers between people from different cultural backgrounds. In the negotiation, we should not take our own cultural background as the standard to understand and evaluate the other side, but should examine, analyze and solve problems from a cross-cultural perspective, actively adapt to and adjust the cultural differences, and promote the success of the negotiation.