1.问题描述

Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

Next Steps

- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program. 
- Once your app is fully compliant, resubmit your app for review.

When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.

Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.

Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.

Please see attached screenshots for details.

准则4.3  - 设计

我们注意到您的应用提供了与提交到App Store的其他应用相同的功能集;它只是内容或语言不同，被认为是一种垃圾邮件。
下次提交此应用可能需要较长的审核时间，在此问题得到解决之前，此应用无法获得加急审核。
下一步
 - 查看App Store审查指南的“设计”部分。
 - 确保您的应用符合App Store审核指南的所有部分以及Apple Developer Program的条款和条件。
 - 一旦您的应用完全合规，请重新提交您的应用以供审核。

在创建内容是唯一不同元素的多个应用时，您应该提供一个应用来向客户提供不同的内容。如果您想要提供此内容以供购买，请使用应用内购买API。

或者，您可以考虑创建一个Web应用程序，当客户将其添加到主屏幕时，该应用程序的外观和行为与本机应用程序类似。有关详细信息，请参阅Safari Web内容指南的“配置Web应用程序”部分。

提交旨在误导或伤害客户或逃避审核流程的应用可能会导致Apple Developer Program帐户被终止。查看Apple开发者计划的条款和条件，以了解有关终止的政策的更多信息。

有关详情，请参阅随附的屏幕截图。

2.解决方案

界面差异化

• 全套UI风格替换；
• 修改素材及UI色调等，例如修改icon，修改主色调；
• 不影响功能前提下，部分界面布局微调，尤其是一级界面；
• 修改功能界面等，可改功能可做小开关；

文件差异化

• 除三方库以外，修改所有文件的命名，使用一定的命名规则
• 批量修改类名前缀
• 资源相似性
• 资源改名；
• 适当添加一些无用的资源

代码差异化

• 组件开发可扩展，保证样式色调可调整
• 查找工程中，所有方法名当中含有pay,buy字段，进行替换
• 填充代码（最好50%以上）或注释块
• 代码或脚本混淆
• 已有代码的混淆（改类名、改函数名）
• 添加一些无用的代码

提审差异化

• 改App名字；
• 开发者帐号：两个马甲包不要关联到同一个开发者帐号的信息
• 材料相似：宣传图，ICON，版权人不要出现相同
• 不同设备、不同地点、不同IP传包；

注意：相同的马甲包提交至少要间隔一天以上，避免被同一个审核员看到
升级version（版本）号、换bundle id，换开发者账号再提交审核

3.审核补充

• 1.苹果审核，分机器审核和人工审核：目前大多数4.3是死在机器审核阶段
• 2. 对开发者帐号会进行权重管理：权重越低的帐号，审核越严格
• 3. 对新提交应用进行相似应用的检测
• 4.回复确认"我经过自我核查, 保证没有违反苹果爸爸的条款, 并签名进行保证" 仅此而已;
• 5. 审核时请不要设置强制更新,否则审核人员无法绕过更新按钮进行审核

其他

    Guideline 2.1 - Performance - App Completeness
    We discovered one or more bugs in your app when reviewed on iPad running iOS 12.4 on Wi-Fi.
    Specifically, we were unable to bypass the update button.
    Next Steps
    To resolve this issue, please run your app on a device to identify any issues, then revise and resubmit your app for review.
    If we misunderstood the intended behavior of your app, please reply to this message in Resolution Center to provide information on how these features were intended to work.
    For new apps, uninstall all previous versions of your app from a device, then install and follow the steps to reproduce the issue. For updates, install the new version as an update to the previous version, then follow the steps to reproduce the issue.

    Resources
    For information about testing your app and preparing it for review, please see Technical Note TN2431: App Testing Guide.
    For a networking overview, please review About Networking.
    Guideline 4.3 - Design
    We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
    The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
    Next Steps
    - Review the Design section of the App Store Review Guidelines.
    - Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
    - Once your app is fully compliant, resubmit your app for review.
    When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
    Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
    Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
    Please see attached screenshot for details.

准则2.1 - 性能 - 应用程序完整性
准则4.3 - 提供了与提交到App Store的其他应用相同的功能,被认为是垃圾文件