Self-love, is what makes the brand 微我 alive.
Self-love, is not equal to selfish.
It's a way of understanding yourself and reaching a peaceful balance of your inner peace so that you will be able to love your surroundings too; including family, friends, creatures, and the planet.
As the brand name "微我" (meaning observing oneself in a microscopic way"意为微观自我，欣赏自我，以达了解自我，热爱自我") says, we would like to make our products (build our brand) in a way that helps our customers observe and understand themselves both physically and spiritually so that they truly appreciate and love who they are.
We don't follow trends, also we don't want trends to follow us.
What we believe in is that everyone is distinct in their own way.
We'd like to see it as an example of colors. Black and white are the extremes, and everyone seems to fall in between. We are all different shades of grey, my proportion of white and black is not the same as anyone else.
This is the truth that we believe in, so this will always be part of the philosophy of our design. We believe no one should follow any so-called trend, but dress up in his/her own way, so that his/her true beauty will show, and it will show so well.
You are the most beautiful in your own way is our version of Taoism.
