Quick Updates Today | Mar. 21 2018

1. TMALL.HK: Plans to help 100 SMEs globally to go public.

2. BigCommerce and Instagram expand shopping capabilities to international customers.

3. Twitter is joining Facebook and Google in banning cryptocurrency advertisements.

4. Shopify enables shopping on Instagram for businesses in eight additional markets.

5. According to the 2017 Research Report on China's Cross-border E-Commerce Consumption, Little Red Book was rated as "Not Recommended for Purchase."

6. Alibaba Group is considering acquiring Rocket Internet's online retail unit in Pakistan to help China's biggest e-commerce company expand its reach in the South Asian nation.

7. WSJ: Amazon closed as the second biggest U.S. company on Tuesday, topping Alphabet for the first time ever.

8. Ubisoft's protracted financial battle with French media company Vivendi ended with a surprise announcement: effective immediately, Vivendi is out of Ubisoft's financial picture. In order to retain its corporate structure, Vivendi's shares in the company have been bought up—and one of the biggest buyers, as it turns out, is major Chinese gaming publisher Tencent.

9. Deep Reading: Mini programs have yet to take off among WeChat consumers.

-> The share of WeChat users leveraging mini programs is low. Currently, more than 170 million WeChat users use mini programs on a daily basis, accounting for just 17% of the chat app's 1 billion monthly active users.

-> User engagement and retention among mini programs is also low. Of those who use mini programs, 50% use them less than three times a week, just over 20% use them three to five times per week, and less than 10% use them five to 10 times per week.

-> A majority of users aren't clear on the specific capabilities of mini programs.Among those who have heard of mini programs but never used them, 58% were unclear on what mini programs could do.

-> A large portion of users simply don't know what mini programs are. Nearly 33% of WeChat users have never heard of mini programs.

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