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I went to a few theme parks and tourist spots, and was always amazed by the diversity of souvenirs they offered. Take Disney as an example. After the movie Frozen hit all time high in ticket office, all sorts of souvenirs started appearing in their theme park shops: toys, barbies, decorations, t-shirts, dresses, everyday use items, magnets, key chains, pencil boxes... everything you can think of and beyond. The new Disney movie Moana just came out and it will be another great hit. I'm sure they'll make some interesting souvenirs before the fans even know what they want. It is amazing how creative these manufacturers are.
