App Store 审核回复模版 — Guideline 2.1

针对目前大部分App 提交1.0都会被2.1打回，以下提供应对2.1的回复模版供大家参考：

【原文】

Guideline 2.1 - Information Needed - New App Submission

We need additional information to better understand the app and complete the review.

Note: Before submitting, run the submitted build through your own testing and quality assurance process on supported physical devices. App Review is intended for apps and metadata that are complete and ready for App Store customers.

If the app is ready for review, follow the directions below.

Next Steps

Reply in App Store Connect with all of the following information and also add this information to the Notes field of the App Review Information section in App Store Connect, for reference on future submissions:

1. A screen recording captured on a physical device, running the latest operating system, demonstrating the app's functionality. The recording must begin with launching the app and show the typical user flow. If the app has any of the following, include them in the recording:

- Account registration, login, and account deletion flows. Account deletion is required in apps that support account creation.
- Any user-generated content, including the required content reporting and blocking mechanisms.
- Accessing paid content or features within the app.

2. A description of the app's purpose and target audience, including the problem it solves and the value it provides
3. Instructions for setting up and accessing the app's main features, including any required login credentials or sample files
4. A list of the external services, tools, or platforms the app uses to deliver its core functionality (for example, data providers, authentication services, payment processors, or AI services)
5. Describe any regional differences in the app’s features or content, or confirm that the app functions consistently across all regions
6. If the app operates in a highly regulated industry or includes protected third-party material, provide any relevant documentation or credentials to demonstrate you are authorized to provide these services or protected material

尊敬的 App Review 团队：

感谢审核。针对 Guideline 2.1 的要求，我们提供以下全部信息。

1. 录屏说明

附上物理设备上的完整操作录屏，运行最新操作系统版本：

录屏链接：[粘贴可访问的 URL]
设备型号：[如 iPhone 15 Pro]
系统版本：[如 iOS 26.1]

录屏内容涵盖：

从启动应用开始的完整用户流程
账户注册流程（[简要说明入口，如“首页点击‘注册’”]）
账户登录流程
账户删除流程（路径：[如“设置 > 账户 > 删除账户”]）
用户生成内容及举报/屏蔽机制（路径：[如“动态详情页点击‘…’ > 举报/屏蔽”]）
付费内容访问流程（路径：[如“首页点击会员卡片 > 订阅页”]）

如果应用没有上述某项功能，改为：本应用不涉及用户生成内容 / 不涉及付费内容，因此录屏中无对应片段。

2. 应用目的与目标用户

应用目的：[一句话说明，如“帮助跑步爱好者追踪训练数据并制定个性化计划”]
解决的问题：[如“现有跑步应用缺乏自适应训练计划调整”]
提供的价值：[如“基于用户配速和心率数据，每周自动生成并调整训练方案”]
目标用户：[如“业余跑者，周跑量 20-80 公里”]

3. 设置与访问说明

是否需要登录：[是/否]
演示账号：
- 用户名：[填写]
- 密码：[填写]
演示账号有效期：[至少 2 周后的日期]
主要功能访问路径：
1. [功能 A：描述入口和操作]
2. [功能 B：描述入口和操作]
是否需要额外验证码：[是/否，如是请提供验证码]

4. 外部服务/工具/平台清单

用途	服务名称
数据存储	[如 Firebase Firestore]
用户认证	[如 Firebase Auth / Sign in with Apple]
支付处理	[如 Apple IAP / Stripe]
AI 服务	[如 OpenAI API / 自研模型]
分析	[如 Firebase Analytics]
其他	[按实际情况补充]

如果无外部服务，写：本应用不依赖任何外部服务，所有功能均在本地/自有服务器完成。

5. 地区差异说明

二选一：

本应用在所有地区功能与内容完全一致，无地区差异。
地区差异说明：如“仅在中国大陆提供微信登录，其他地区提供 Apple 登录”

6. 行业合规/第三方材料授权